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Innovation involves a value chain which means that one has to look for the new ventures in the market from the start to the end and identify the opportunities as well as obstacles. Organization and business can move very far through the use innovation value chain as they will take practical steps for taking products in the market. It is important for generation of idea, finding the strengths that exist in the organization and weaknesses that can hinder the progress. The weaknesses that can become an obstacle to the success of the innovation are eliminated in advance (Drucker et al 120-121). When the obstacle is eliminated, it is a way of getting the idea into development. Development of the idea and this puts into consideration the resources that are available for production of the products. It looks for the resources that are required and the equipment that are very important. The ideas that have been developed are diffused in the market. It entails understanding the functionality of the organization or business currently. When the idea is not valued by other people in the organization or business, them it can be aborted.

Another lesson is that innovation needs partnership with other teams who are dedicated and focused in coming up with something new. Innovation does not need competition or creation of innovation wars. The friction that exists between the team should be handled in the best way to make sure it has not negatively affected the innovation. The team that is involved in the innovation should be assembled and this should encompass the members from different areas (Drucker et al 150-151). Similarly, there should be customer centered innovation map that enables the consumers to solve the problems and continue carrying out their tasks as usual. Example is the colleges that are buying software so that they can assist in streamlining the admission of the students. All the steps of the tasks should be followed to make sure all the activities have been carried out in the right way. It is good to focus on specific part as it reveals the areas that have opportunities and the one which need to be improved. Job map is used in analyzing the shortcomings that are related to certain products and services as well as creating solutions to those problems.

Additionally, innovation entails discipline of innovation. Opportunities are considered and the steps which can be put into consideration to make the idea valid. It is possible to understand the opportunities that have many risks. Opportunities entail unexpected occurrences where the innovator has to look at the trending opportunities and try to focus on them. Change in the market can also affect innovation, demographic changes, and perception of the people and process needs (Drucker et al 132-133). Innovation should focus on the problems of the customers and try to come up with ways that make their experience to be easier and better. Demographic will always change and new market will be revealed in those changes. Perception of the people on certain products can also change and the changes must be captured in the innovation planning strategies. Furthermore, innovation requires proper discovery- driven planning that takes assumptions as guess and they must be tested for validation. The discoveries that are made by the innovation are important in giving the direction that must be followed for the plan to be evolved. Uncertainties should be part of the plan of the innovation to make sure all the issues that come on the way are properly addressed. The potentiality of the new venture promotes the discovery and development of the things that are not discovered. Discovery-driven planning encourages unveiling of the new things and making innovation and discovery on them.

In conclusion, innovation requires creativity and deciding the ideas that are worthy to take. It entails looking at the new opportunities in the market and obstacles that can affect development of those ideas. The innovators should also consider the needs of the customers and make sure they have come up with products or services that make their lives better.

Work Cited

Drucker, Peter F., Daniel Goleman, and Bill George. HBR's 10 Must Reads on Leadership (with featured article" What Makes an Effective Executive," by Peter F. Drucker). Harvard Business Press, 2011: (55-200)