Business Research
Lil Will
OnePageBusinessPlantemplateSMARTSWOTTemplate2.xlsxOne Page B.Plan
| One Page Business Plan | ||||||
| What is your vision for the business? | What does the market for your product look like? | |||||
| What problem will your business solve? | How will your customer learn about your business? | |||||
| Do you have experience in this business? (Have you worked in a similar business?) | Do you have enough money? How much will you invest? | |||||
| What product or service will you offer or sell? (product) | What are your biggest challenges? | |||||
| Who will buy it; that is, who are your target customers? | What is your solution to the challenges? | |||||
| How will you get paid? (Cash, Check, Credit card, other) | I am successful if I have achieved the following goal: | |||||
| How will you deliver your product/service to the customer? (place) | What are your financial objectives? What income do you expect? | |||||
| Who is your competition? (name 3 competitors) | What are your milestones & timelines for starting your business? | |||||
| Do you have an advantage or unique selling point (USP)? | Describe in 25 words or less the nature of your business. | |||||
SMART & SWOT
| Goal Setting the SMART Process | SWOT Analysis | ||||||||||
| (Not more than 3 topics in each category) | |||||||||||
| Specific | Is your desired outcome clearly defined? | Internal Forces | |||||||||
| What do you want to accomplish? | Strength | Helpful | Weakness | Harmful | |||||||
| Competence, experience, knowledge, | Competitive disadvantages, gaps | ||||||||||
| resource availability, technology, | in experience, lack of financing, | ||||||||||
| business know-how, financing | reliability issues, loss of key staff | ||||||||||
| Measurable | How will you know when you are there? | ||||||||||
| What concrete criteria will you use to measure progress? | |||||||||||
| Attainable | How can you accomplish the goal? | ||||||||||
| Challenging but realistic based on resources | |||||||||||
| External Forces | |||||||||||
| Opportunities | Helpful | Threats | Harmful | ||||||||
| Strategic partnerships, new markets, | Strong competition, new competing | ||||||||||
| Relevant | Is it worth the time spent? | new technologies, innovation, | technologies, pricing issues, | ||||||||
| Does it meet your overall objective? | improving economy | weakening economy | |||||||||
| Time-Bound | By when will you have it accomplished? | ||||||||||
| What are your deadlines? | |||||||||||
Rubric
| 10 | 8 | 6 | 4 | 2 |
| Connection | Analysis | Summary | Incomplete | Attempted |
| Answers show mastery of content and deeper analysis/understanding of the content. Uses specific references to add to explanation. | Answers show some analysis. Student’s answer shows mastery and understanding of content. | Answers show some understanding of essential content, facts, but is lacking in greater analysis and evidence. | Answers do not show understanding of basic content. Answers are incomplete or inaccurate. Answers show that mastery of the general content is missing. | Product does not address the assignment or is off topic. Answers are not on prompt or track. |
