Marketing Principles and Practices 2
emma_94
OM2055CW1_AY2021.pdf
ASSESSMENT BRIEF 2019-2020
Programme: BSc (Hons) Facilit ies Management
BSc (Hons) Fire Safet y Engineering/Management
BSc (Hons) Healt h, Safet y and Environmental Management
BEng (Hons) Mechanical Engineering (Well Engineering)
Module Code/Module Title: OM2055 / Personal and Professio nal Development 2
Module Tutor: Ajwad Maskari and Shahariza Salleh
Assessment Title/ Number: Coursework 1(CW-1)
Date of Issue: 11th October 2020
Date of Submission: 12th November 2020
(Tick in the appropriate box)
You are encouraged to word process your assessment.
You are required to submit this assessment electronically through Turnitin UK
Instructions:
This paper contains 1 task
Complete the tasks with all possible evidences for achieving the learning outcomes.
The Written Assignment is worth 75% of the module mark.
Please do not submit this assessment brief with your work.
Background
Workplace communication is an important element for employees of any organisation to be
engaged in at all time. The need to ensure information is conveyed and disseminated effectively
through the proper platforms and the right use of resources are part of the key factors that
contribute to the success of an organisation.
Written Assignment 1 (75%)
You are to prepare an article titled “Workplace Communication – Impacts of ineffective
internal and external workplace communication to an organisation”.
You are required to write 1500 words (+/- 10%).
Your article ought to contain all information in the manner stated below.
1. Introduction: The article should start by defining internal and external workplace
communication in an organisation with a clear thesis statement.
2. Body paragraph-1: The first section should discuss the importance of internal and external
workplace communication. It should also briefly state the resources that an organisation
should have for the use and benefits of the employees.
3. Body paragraph-2: The second part of the article should state and discuss the roles and
functions of management and employees to ensure effective workplace communication.
4. Body Paragraph-3: The third section should discuss the impacts of ineffective internal
workplace communication to an organisation, including examples and suggestions to
minimize such impacts.
5. Body Paragraph-4: The fourth section should discuss the impacts of ineffective external
workplace communication to an organisation, including examples and suggestions to
minimize such impacts.
6. Conclusion: The article should conclude by indicating the best practise to be adopted by an
organisation to ensure effective workplace communication and the benefits it brings to the
organisation as a whole.
A detailed marking criteria is attached at the end of the assignment.
Guidelines:
1. Do not include your name in the assignment as it will be submitted on Blackboard.
2. Include a title page with the title of the assignment.
3. The work must be written in sentences and paragraphs, formal English, in third person with
appropriate references as it will be published in an academic journal.
4. Materials should be obtained from the UCLan library and other academic sources.
5. Harvard style should be followed for Referencing and citations throughout the assignment.
6. Use your own judgement regarding headings. Be guided by the articles found in the UCLan
library. Do not include content lists, charts, photographs, page borders in your work.
7. The report should normally contain an introduction, 4 body paragraphs and a conclusion
with appropriate sections explaining the details.
8. Use Microsoft Word for word processing.
9. Page setup margins normal. Use A4 paper size settings and use 1" margins all around,
Leave the Gutter at 0 cm.
10. Body text
Font: Times New Roman
Font size: 12
Space: 1.5
Paragraph: Justified. Leave one blank line between paragraphs.
11. The pages should be numbered consecutively, starting from introduction page; however,
the title page should not be numbered.
12. All symbols and abbreviations must be defined and used only when absolutely necessary.
13. The number of words must be shown at the end of the work submitted. The title page and
contents page will not count; neither will the list of reference at the end of the work.
14. As an indication, word count should not exceed the specified number.
15. Do not forget to reference your work properly; otherwise you will put yourself at the risk
of “PLAGIARISM”.
16. You are advised to use different references to complete this assignment, some of which
need to be books.
17. Remember that the style of your work, and its language accuracy, are indicators of how
much care you have given to the assignment, and how capable are you in expressing your
thoughts in a presentable and professional way.
18. The piece of course work should be submitted using TurnitinUK in UCLan blackboard.
19. The module tutor would take decision to evaluate your work based on the similarity index
from the Turnitin submissions, however there is no acceptable limit and it’s based on the
judgement.
20. There are nominal marks allotted for the document structure and format of the report and
it’s important to follow all the assessment instruction while preparing.
21. There is no possible extension allowed beyond the due date for submissions in the
blackboard Turnitin.
Marking Criteria
LEVEL FOUR LEVEL FIVE LEVEL SIX
PASSING GRADES
FIRST
(80-100%)
Written work is directly
relevant to the title. The
student demonstrates
exceptional knowledge and understanding which
is thorough and shows
ability to critically
contextualise knowledge
and apply it in a relevant
way so as to sustain an
argument. Presentation is
crisp, uncluttered and
highly sophisticated and in
an appropriate format.
Written work is directly
relevant to the title.
Knowledge and
understanding is impressive and reflects
extensive reading.
Citation and referencing
are impeccable. Theory
and evidence are
invariably related.
Argument is always
relevant and well
sustained. The student
demonstrates a
willingness to challenge received wisdom and to
sustain a dialogue in these
terms. Presentation is
highly sophisticated and in
an appropriate format.
Written work is directly
relevant to the title.
Knowledge and
understanding is comprehensive in both
breadth and depth. Student
demonstrates an
exceptional ability to
contextualise, to critically
appreciate concepts and
their inter-relationship,
and/or to relate theory
with evidence.
Exceptional ability to
apply, in the right measure, the skills
necessary to achieve a
desired outcome.
Evidence of very
extensive, if not
exhaustive reading and
study beyond the course
content. Clear evidence of
independent thought. The
presentation is highly
sophisticated, fluent and
accurate and in an appropriate format. The
material is presented in a
focused way, so as to help
sustain the argument.
Citation and referencing
are impeccable. The work
may be as good, if not
better, than you imagine a
professional tutor could
write, and is possibly of
publishable quality.
FIRST
(70-79%)
Written work is directly relevant to the title. The
student demonstrates
excellent knowledge and
understanding which is
thorough and shows
ability to critically
contextualise knowledge
and apply it in a relevant
way so as to sustain an
argument. Presentation is
crisp, uncluttered and
sophisticated and in an appropriate format.
Written work is directly relevant to the title.
Knowledge and
understanding is
impressive and reflects
wide reading. Citation and
referencing are excellent.
Theory and evidence are
clearly related. Argument
is relevant and well
sustained. The student
demonstrates a
willingness to challenge received wisdom and to
sustain a dialogue in these
terms. Presentation is
Written work is directly relevant to the title.
Knowledge and
understanding is
comprehensive in both
breadth and depth. Student
demonstrates a clear
ability to contextualise, to
critically appreciate
concepts and their inter-
relationship, and/or to
relate theory with
evidence. Outstanding ability to apply, in the
right measure, the skills
necessary to achieve a
LEVEL FOUR LEVEL FIVE LEVEL SIX
sophisticated and in an
appropriate format
desired outcome.
Evidence of extensive
reading and study beyond
the course content. Clear
evidence of independent
thought. The presentation
is highly sophisticated,
fluent and accurate and in an appropriate format. The
material is presented in a
focused way, so as to help
sustain the argument.
Citation and referencing
are impeccable.
UPPER SECOND
(60-69%)
Written work is directly
relevant to the title. The
knowledge base is judged
sound and relevant. The
student demonstrates an
understanding of concepts
and of their inter- relationship, but
conclusions are
sometimes reached on the
basis of insufficient
factual material. Material
is well presented and in an
acceptable format.
Written work is directly
relevant to the title. The
knowledge base is judged
sound and relevant. The
student is judged to be
developing an ability to
relate theory and evidence, concepts and ideas.
Content is always relevant
and well presented, and
generally well focused,
but can lack breadth or
depth. Material is well
presented and in an
appropriate format.
Citation and referencing
are very good.
Written work is directly
relevant to the title. The
knowledge-base is up-to-
date and relevant, but may
also be broad or deep.
Work reflects a thorough
grasp of concepts and of the inter-relationship, and
a significant ability to
relate theory to practice.
The presentation is very
good and in an appropriate
format, the material
generally well focused,
reflecting a high degree of
literacy. Arguments may
sometimes be outstanding
and reflective of genuine independent thought, but
are not always
consistently at that level.
Material is very well
presented and citation and
referencing are very good.
LOWER SECOND
(50-59%)
Written work is relevant
but (in lower ranges)
reflects some conceptual
confusion and a reliance
on description as a
substitute for analysis.
Syntax and grammar sometimes unsound.
Competent presentation
and an acceptable format,
although some
deficiencies are apparent.
Written work is
predominantly directly
relevant to the title.
Knowledge base is sound
but unimpressive.
Occasional analysis but
generally cannot rise above well-articulated
assertion. Alternatively,
some analysis but can lack
clarity of focus.
Occasional grammatical
lapses. Material is well
presented and in an
acceptable format,
although a few
deficiencies are apparent.
Citation and referencing
are generally sound but may contain some errors.
Written work is directly
relevant to the title.
Arguments may be
generally relevant but not
necessarily
comprehensive. The
student displays an awareness of what
concepts are, but the
ability to conceptualise,
and/or to relate theory to
evidence, is clearly
limited. Frequent use of
assertion rather than
argument. Grammar and
spelling sound, but
perhaps with occasional
lapses. Material is well
presented and in an appropriate format.
Citation and referencing
LEVEL FOUR LEVEL FIVE LEVEL SIX
are generally good but
may contain some errors.
THIRD
(40-49%)
Some significant degree of
irrelevance to the title is
common. Basic
understanding of a limited
range of material and
grasp of concepts is
superficial. Written
material lacks focus, and is prone to sweeping
unsubstantiated assertion.
Evidence of reading, but
the student is unable to
rise above description.
Significant deficiencies in
expression, format or
bibliographical detail.
Written work is relevant
but largely descriptive.
Student appears not to
grasp the difference
between assertion and
analysis, or may see
nothing wrong on offering
unjustified, perhaps polemical assertions.
Written work may contain
some analysis but is
poorly expressed. Syntax
and grammar sometimes
unsound. Competent
presentation and an
acceptable format,
although deficiencies are
clearly evident. Citation
and referencing are present but may contain
quite a few errors.
Written work is predominantly relevant to the title. Knowledge is adequate but limited and/or superficial, with a tendency to inaccuracy. Limited awareness of concepts. Limited ability to contextualise, and to relate theory to evidence. Frequently, evidence (which may be accurate) is deployed superficially with lack of focus. Almost always offers description/assertion rather than argument. Grammar may be poor, or the linkage between paragraphs may be weak. Competent presentation and an acceptable format, although deficiencies are clearly evident. Citation and referencing are present but may contain quite a few errors.
FAILING GRADES
COMPENSATABLE
FAIL
(35-39%)
At least one third of
material presented is
relevant but there may be
limited reference to the
question. A generally poor
but compensatable answer
with extensive errors and
omissions, or a substantial
answer on the general
topic in which the specific, central question is
misinterpreted or avoided,
or a very good essay in
note form. Presentation is
poor and sometimes
inarticulate.
At least 40% of material
presented is relevant but
there may be limited
reference to the question.
A generally poor but
compensatable answer
with extensive errors and
omissions, or a substantial
answer on the general
topic in which the specific, central question is
misinterpreted or avoided,
or a very good essay in
note form. Presentation is
poor and sometimes
inarticulate. Limited
evidence of appropriate
reading but citation and
referencing must be
present, there may be a
substantial number of errors.
At least 45% of material
presented is relevant but
there may be limited
reference to the question.
A generally poor but
compensatable answer
with extensive errors and
omissions, or a substantial
answer on the general
topic in which the specific, central question is
misinterpreted or avoided,
or a very good essay in
note form. Presentation is
poor and sometimes
inarticulate. Little
evidence of appropriate
reading but citation and
referencing must be
present, although there
may be a substantial number of errors. (Note –
absence of citation and
referencing at Level 3
must be regarded as a clear
failure and must be
awarded <30%)).
UNCOMPENSATABLE
FAIL
At least one third of
material presented is
relevant but there may be
At least 40% of material
presented is relevant but
there may be limited
At least 40% of material
presented is relevant but
there may be limited
LEVEL FOUR LEVEL FIVE LEVEL SIX
(30-34%) limited reference to the
question. A generally
weak answer with
extensive errors and
omissions, or a quite
substantial answer on the
general topic in which the
specific, central question is misinterpreted or
avoided, or a good essay in
note form. Presentation is
poor and often
inarticulate.
reference to the question.
A generally weak answer
with extensive errors and
omissions, or a quite
substantial answer on the
general topic in which the
specific, central question
is misinterpreted or avoided. Presentation is
poor and often
inarticulate. Little
evidence of appropriate
reading but citation and
referencing must be
present, there may be a
substantial number of
errors.
reference to the question.
A generally poor but
compensatable answer
with extensive errors and
omissions, or a substantial
answer on the general
topic in which the specific,
central question is misinterpreted or avoided,
or a very good essay in
note form. Presentation is
poor and sometimes
inarticulate. Little
evidence of appropriate
reading but citation and
referencing must be
present, there may be a
substantial number of
errors. (Note – absence of
citation and referencing at Level 3 must be regarded
as a clear failure and must
be awarded <30%).
FAIL
(20-29%)
Less than one third of
material presented is
relevant. A very weak
answer with extensive
errors and omissions, or an
insubstantial answer on
the general topic in which
the specific, central
question is seriously misinterpreted or avoided,
or a weak essay in note
form. There is only partial
understanding
demonstrated.
Presentation is poor, often
inarticulate and
sometimes
incomprehensible
Less than 40% of material
presented is relevant. A
very weak answer with
extensive errors and
omissions, or an
insubstantial answer on
the general topic in which
the specific, central
question is seriously misinterpreted or avoided,
or a good essay in note
form. There is only partial
understanding
demonstrated.
Presentation is poor, often
inarticulate and sometimes
incomprehensible. Very
limited evidence of
background reading;
citation and referencing
may be absent.
Less than 40% of material
presented is relevant. . A
generally weak answer
with extensive errors and
omissions, or a quite
substantial answer on the
general topic in which the
specific, central question
is misinterpreted or avoided. Limited
understanding
demonstrated.
Presentation is poor, often
inarticulate and sometimes
incomprehensible. Very
limited evidence of
background reading;
citation and referencing
may be absent.
FAIL
(10-19%)
An exceptionally poor answer with extensive
errors and omissions and
only a hint of relevant
knowledge, or a very weak
essay in note form, or an
answer that ignores the
question to an extent that
hardly any of the content
can be construed as being
relevant to the general
topic of the question.
Presentation is very poor, often inarticulate and
incomprehensible.
An exceptionally poor answer with extensive
errors and omissions and
limited evidence of
relevant knowledge, or a
weak essay in note form,
or an answer that ignores
the question to an extent
that hardly any of the
content can be construed
as being relevant to the
general topic of the
question. Presentation is very poor, often
inarticulate and
An exceptionally poor answer with extensive
errors and omissions and
limited evidence of
relevant knowledge, or a
good essay in note form.
Presentation is very poor,
often inarticulate and
incomprehensible. No
evidence of background
reading.
LEVEL FOUR LEVEL FIVE LEVEL SIX
incomprehensible. No
evidence of background
reading.
FAIL
(0-9%)
Answer not attempted, or
limited to only a few
paragraphs, or of no
relevance to the general
topic of the question. Zero
is reserved for failure to
attempt an answer, or no, or late submission.
Answer not attempted, or
limited to only a few
paragraphs, or a very weak
answer in note form, or of
little or no relevance to the
general topic of the
question. Zero is reserved for failure to attempt an
answer, or no, or late
submission.
Answer not attempted, or
limited to only a few
paragraphs, or of little or
no relevance to the general
topic of the question. Zero
is reserved for failure to
attempt an answer, or no, or late submission.
