DUE BY 11:00 PM tonight

OL 324: Case Study One Guidelines and Rubric Prompt: Read “FedEx: Managing Quality Day and Night,” on pages 21 and 22 of your textbook, and watch this video. Carefully review the material and then respond to these prompts with sufficient detail:

 Explain how FedEx has incorporated total quality management (TQM) into its overall business strategy. Identify the benefit of taking this approach toward quality. Provide specific examples from the case study, the video, or your own research to support your response.

 Describe the quality culture within FedEx. Explain how FedEx can use its quality culture as a competitive advantage.

 Review Deming’s 14 Points for Management. Based on the case study, the video, or your own research, explain which two of Deming’s points FedEx embodies the most. Be sure to provide specific information about FedEx to support your response.

Requirements of Submission: The case study assignments must follow these formatting guidelines: double spacing, 12-point Times New Roman font, and one- inch margins. Each case study should be one to two pages in length. Include at least two sources of research and follow APA guidelines for citations and references. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Incorporating Total Quality Management

(TQM)

Meets “Proficient” criteria and defends examples using external research materials

Explains how TQM is incorporated into the overall business strategy of FedEx; relevant examples are provided and supported

Explains how TQM is incorporated into the overall business strategy of FedEx; examples are provided but not fully supported

Does not include any of the TQM elements or requirements

25

Inquiry and Analysis Meets “Proficient” criteria and demonstrates a complete understanding of multiple TQM concepts

Provides an in-depth analysis that demonstrates an understanding of TQM concepts

Provides an analysis that demonstrates a minimal understanding of TQM concepts

Does not provide an analysis 20

Integration and Application

All of the TQM concepts are correctly applied in relation to the case study

Most of the TQM concepts are correctly applied in relation to the case study

Some of the TQM concepts are correctly applied in relation to the case study

Does not correctly apply any of the TQM concepts in relation to the case study

15

Critical Thinking Draws insightful conclusions that are thoroughly defended with evidence and examples

Draws informed conclusions that are justified with evidence

Draws logical conclusions but does not defend with evidence

Does not draw logical conclusions

20

Research Incorporates many scholarly resources effectively that reflect depth and breadth of research appropriate to the case study and TQM

Incorporates some scholarly resources effectively that reflect depth and breadth of research appropriate to the case study and TQM

Incorporates very few scholarly resources that reflect depth and breadth of research appropriate to the case study and TQM

Does not incorporate scholarly resources that reflect depth and breadth of research appropriate to the case study and TQM

10

Writing (Mechanics/Citations)

No errors related to organization, grammar and style, and citations

Minor errors related to organization, grammar and style, and citations

Some errors related to organization, grammar and style, and citations

Major errors related to organization, grammar and style, and citations

10

Earned Total 100%