Business & Finance - Marketing Marketing Homework help - Write a case study about " How does personalised guest service influence guest satisfaction and loyalty in luxury

Excellent 100 Very good 80 Good 60 Needs Improvement 40 Fail 1

Introduction 20% The section meets the following criteria:

1. The business and the department(s) are clearly

introduced.

2. The topic and the objectives are clearly stated,

relevant and focused.

3. The topic is formulated using questions such as

"How?" or "Why?" and involves explanation or

evaluation, not just description.

4. Background information has been provided with all

special and general terms defined.

The section meets the following criteria:

1. The business and the department(s) are introduced.

2. The topic and the objectives are clearly stated,

relevant and focused.

3. The topic is formulated using questions such as

"How?" or "Why?" and involves some explanation or

evaluation.

4. Satisfactory background information has been

provided.

The section meets the following criteria:

1. The business and the department(s) are introduced.

2. The topic and the objectives are clearly stated,

relevant and focused, though there may be some

confusion.

3. The topic is formulated using questions such as

"How?" or "Why?" and involves some explanation or

evaluation, but it may be excessively descriptive.

4. Background information has been provided, but may

be incomplete.

The section meets 2 of the following criteria:

1. The business and the department(s) are introduced.

2. The topic and the objectives are clearly stated,

relevant and focused, though there may be some

confusion.

3. The topic is formulated using questions such as

"How?" or "Why?" and involves some explanation or

evaluation, but it may be excessively descriptive.

4. Background information has been provided, but may

be incomplete.

The section does not meet any of the criteria.

Main Body 45% The section meets the following criteria:

1.The case study includes one core course and one

elective course.

2. The reflective analysis is appropriate, thorough, and

complete.

3. All the data presented are relevant to the overriding

topic.

4. The sources used are relevant and up to date.

5. The key themes and issues are discussed and

supported in the text, with relevant charts/tables.

6. The case study represents the reality of the situation

from multiple points of view.

The section meets 5 of the following criteria:

1.The case study includes one core course and one

elective course.

2. The reflective analysis is appropriate, thorough, and

complete.

3. All the data presented are relevant to the overriding

topic.

4. The sources used are relevant and up to date.

5. The key themes and issues are discussed and

supported in the text, with relevant charts/tables.

6. The case study represents the reality of the situation

from multiple points of view.

The section meets 4 of the following criteria:

1.The case study includes one core course and one

elective course.

2. The reflective analysis is appropriate, thorough, and

complete.

3. All the data presented are relevant to the overriding

topic.

4. The sources used are relevant and up to date.

5. The key themes and issues are discussed and

supported in the text, with relevant charts/tables.

6. The case study represents the reality of the situation

from multiple points of view.

The section meets 2 of the following criteria:

1.The case study includes one core course and one

elective course.

2. The reflective analysis is appropriate, thorough, and

complete.

3. All the data presented are relevant to the overriding

topic.

4. The sources used are relevant and up to date.

5. The key themes and issues are discussed and

supported in the text, with relevant charts/tables.

6. The case study represents the reality of the situation

from multiple points of view.

The section does not meet any of the criteria.

Conclusion 25% The section meets the following criteria:

1. The conclusions follow the main body and are well-

grounded in the evidence and arguments presented.

2. The lessons learned have been clearly presented,

discussed, and evaluated.

3. Specific recommendations are tabulated and based on

the conclusions.

4. Potential constraints and limitations have been

identified and discussed.

The section meets 3 of the following criteria:

1. The conclusions follow the main body and are well-

grounded in the evidence and arguments presented.

2. The lessons learned have been clearly presented,

discussed, and evaluated.

3. Specific recommendations are tabulated and based on

the conclusions.

4. Potential constraints and limitations have been

identified and discussed.

The section meets 3 of the following criteria:

1. The conclusions follow the main body and are

grounded.

2. The lessons learned have been clearly presented.

3. Specific recommendations are tabulated and based on

the conclusions.

4. Potential constraints and limitations have been

identified.

The section meets 2 or fewer of the following criteria:

1. The conclusions follow the main body and are

grounded.

2. The lessons learned have been clearly presented.

3. Specific recommendations are tabulated and based on

the conclusions.

4. Potential constraints and limitations have been

identified.

The section does not meet any of the criteria.

Format 10% The submission meets the following criteria:

1. The title is concise, coherent, and appropriate.

2. The abstract is a concise summary of the topic (1

page), main objectives, lessons learned, and

conclusions.

3. The table of content is clear, concise, and logically

numbered.

4. Appendices, tables, and figures are properly listed.

5. There are no spelling or grammatical errors.

6. All sources used are correctly referenced using the

APA style.

7. The word count is respected.

The submission meets the following criteria:

1. All sources used are correctly referenced using the

APA style.

2. The word count is respected.

Addittionally, the submission meets 4 of the following

criteria:

1. The title is concise, coherent, and appropriate.

2. The abstract is a concise summary of the topic (1

page), main objectives, lessons learned, and

conclusions.

3. The table of content is clear, concise, and logically

numbered.

4. Appendices, tables, and figures are properly listed.

5. There are no spelling or grammatical errors.

The submission meets the following criteria:

1. All sources used are correctly referenced using the

APA style.

2. The word count is respected.

Addittionally, the submission meets 3 of the following

criteria:

1. The title is concise, coherent, and appropriate.

2. The abstract is a concise summary of the topic (1

page), main objectives, lessons learned, and

conclusions.

3. The table of content is clear, concise, and logically

numbered.

4. Appendices, tables, and figures are properly listed.

5. There are no spelling or grammatical errors.

The submission meets only 1 the following criteria:

1. All sources used are correctly referenced using the

APA style.

2. The word count is respected.

Addittionally, the submission meets 3 or fewer of the

following criteria:

1. The title is concise, coherent, and appropriate.

2. The abstract is a concise summary of the topic (1

page), main objectives, lessons learned, and

conclusions.

3. The table of content is clear, concise, and logically

numbered.

4. Appendices, tables, and figures are properly listed.

5. There are no spelling or grammatical errors.

The submission does not meet any of the criteria.