Speech

Marcela Parra

Persuasive Speech

Professor Luscher

SPC 1017

Outline for Lush Cosmetics Gorgeous Moisturizer

I Introduction A The cosmetic and beauty industry is a billion-dollar industry that is constantly

growing. Beauty brands are constantly coming up with new marketing strategies

to promote their products, but the most impactful strategy is demonstrating how

they are cruelty free companies and use organic products. B Lush Cosmetics is a personal care retailer which perfectly exemplifies this new

impactful tactic. Lush regularly partners with charities and non-profit

organizations to promote humanitarian, animal welfare, and environmental

causes. C We are at a time where ethics come hand in hand with everything we are buying,

and the organic industry affects our decision on shopping with certain brands. D Younger shoppers continue to show considerable interest on organic and cruelty

free products. These shoppers are looking for products that contain organic

ingredients and not synthetic materials. E The beauty industry is now opening up to a whole new world of the importance of

understanding what ingredients we are putting on our skin and if our skin will

thank us for it. F This is why you need the Gorgeous Lush Moisturizer!

II Body A The reason why this product is worth the money

1. Ingredients/Benefits a. It is 100% vegetarian, handmade moisturizer using only the finest

ingredients that promotes a healthy and young skin.

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b. It contains organic cold-pressed oils such as primrose oil, neroli oil,

myrrh oil. These oils are encouraging elasticity and firmness, thus

promoting collagen and elasticity—giving the skin a plump and fresh

look. c. It also contains fresh organic lemon juice, orange honey water, and

fresh pineapple juice – which the enzymes in these natural juices allow

for a brighter and smooth finish on the face while replenishing the

skin. d. Expertly formulated to suit all skin types and very gentle on the skin

because it contains no harsh chemicals. e. It helps retain moisture from all the organic ingredients used to create

this magical lotion. 2. Ethical values: against animal cruelty

a Lush partnered with the Humane Society International’s Global

Campaign to end Europe’s animal cruelty—which became effective in

2013. b In 2012, Lush Cosmetics launched “The Lush prize” which is an

annual fund to support animal-free testing and campaigns around the

world. 3. Importance of sustainability: avoid needless packaging

a The support a minimal to non-existent packaging – getting rid of

unnecessary use of plastic and containers. b Plastic pollution is taking over our world and having naked products is

a solution Lush took on. c Each pot are made from BPA-free 100% post-consumer recycled

plastic, which can be reused, recycled, or returned to a Lush shop for

recycling. 4. Conclusion

a In conclusion b. Buy something your skin and Earth will thank you for

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c Thank you!

Work Cited

Aronczyk, M., 2013. Market(ing) Activism: Lush Cosmetics, Ethical Oil, and the Self-Mediation

of Protest. JOMEC Journal, (4), p.None. DOI: http://doi.org/10.18573/j.2013.10256

Lush Cosmetics. (n.d.) Gorgeous. Lush Cosmetics. Retrieved from

https://www.lushusa.com/face/moisturizers/gorgeous/9999902357.html

Lush Cosmetics. (n.d.) Reduce, Reuse, Recycle: Putting the three R’s into action. Lush

Cosmetics. Retrieved from https://www.lushusa.com/story?cid=article_reduce-reuse-

recycle

Seidle, T., 2013. Humane Society’s International’s Global Campaing to End Animal Testing.

Retrieved from http://altweb.jhsph.edu/pubs/journals/atla/41_6/seidle.pdf

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