9604
MehmanNGC
OEVT1422LeanCanvasTemplate.docx
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TITLE: Company Name Here |
Author(s) |
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SINGLE SENTENCE REQUIREMENT |
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(Customer)PROBLEM [1]
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SOLUTION [4] YouOutline a possible solution for each problem. |
UNIQUE VALUE PROPOSITION [3] Single, clear, compelling message that states why you are different and worth paying attention. |
UNFAIR ADVANTAGE [9] Something that cannot easily be bought or copied.
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CUSTOMER SEGMENTS [2] List your target customers and users.
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EXISTING ALTERNATIVES List how these problems are solved today.
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KEY METRICS [8] List the key numbers that tell you how your business is doing.
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HIGH LEVEL CONCEPT List your X for Y analogy, e.g. YouTube = Flickr for videos
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CHANNELS [5] List your path to customers (inbound or outbound).
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EARLY ADOPTERS List the characteristics of your ideal customers.
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COST STRUCTURE [7] List your fixed and variables costs.
You do not need to fill in this portion as you don't have that information |
REVENUE STREAMS [6] List your sources of revenue.
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Lean Canvas Template v1.2 bradbox.com | @bradbox
1. Find a company you admire. It can be a big brand, a small business or one you want to create:
On the attached Lean Canvas Template here fill in 4 - 5 points for each section. You can use bullet points but your points should be clear and well explained. About 2 or 3 sentences each is good.
Note: To approach this assignment, put yourself in the shoes of the company's brand leadership. What type of customer are they targeting? What is that customer's problem they are solving? Hint -- it has to do with the unique brand message and vibe. There is a certain type of customer who would see this brand and think "that's for me". Get inside of their head and imagine what customer problem you are solving.
If I were selling handbags, the customer problem might be phrased "How do I carry my personal belongings, and look trendy and chique at the same time?" Or "How do I make a personal fashion statement that shows I'm a fashion influencer?"
Apply that same logic to this brand for the customers you are targeting.
OEVT1422Lean Canvas Template.docx
Based on The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. [NUMBER] indicates completion order
