Observation paper

BUSM 20-Principles of Business

Observation Paper Handout/Rubric

Worth 15% of weighted grade

Each student will physically visit and observe a business (not via the use of the Internet or technology) of their

choice and focus on only 1 product item. The student will write a 2-4 page report about the organization’s

observed marketing strategies which include product, pricing, placement, and promotion. The questions are

listed below and all questions must be clearly answered to receive full credit.

In the paper, clearly identify the questions and your answers. If this is not done, 4 points will be deducted. For

example, number and bold each question and then follow with your answer. Ensure that your answer is clearly

identified. Your answer must be in sentence format only and include proper grammar, so the answers can be

clear. If the answers are not in sentence format, 5 points will be deducted. Your answers may be written in first,

second, or third person, but stay consistent. Also, present or past tense

Please type and upload the paper to Canvas. The paper must be uploaded in a MS Word document only. The

writing section can be double or single space (student’s choice). However, the font size must be size 12, in

Times New Roman, 1 inch margins, paragraph points at 0, and at least 2 pages or 2 points will be deducted.

The due date on Tuesday, May 28, 2019 (week 14) and before the end of class. If it is received after this time,

you will automatically be deducted half points for being late (see late work on syllabus). Late work is only

accepted one week after the original due date.

Good luck and as always, please feel free to contact me with any questions, concerns, or help with this

assignment.

o 1. (a) What is the business’ name & address (visited only)? (b) When did you conduct the observation (date and time frame-start and end time)? 3 pts.

o 2. (a) What is the product? (b) Describe how it is used. 3 pts.

o 3. (a) What is the pricing of the product? (b) How does the business appear to stay competitive? 3 pts.

o 4. How does the business put the product in a place where people are enticed to buy it? 3 pts.

o 5. How does the business promote their product (must choose promotion mix or social media)? 3 pts.