APA Project - Survey Research Plan (Assignment #1 )

Texting while Driving Do people text while driving? If yes, why? If no, why not? Do people think their texting interferes with their driving? Do people think other people text while driving? If you choose this topic, you will need to have clear operational definitions of texting, driving, and what it means to “interfere with driving.”

Survey Topics Ideas

Job Satisfaction Are people satisfied with their jobs? If yes, why? If no, why not? Do people think that other people are satisfied with their jobs? If yes, why? If no, why not? What factors do people think are associated with job satisfaction? If you choose this topic, you will need to have clear operational definitions of jobs and job satisfaction.

Dream Vacations Where are persons’ dream vacations? Why are these vacations their dreams? What characteristics (e.g., climate, geography, activities, etc) contribute to the vacations being persons’ dream vacations? If you choose this topic, you will need to have clear operational definitions of vacations and dream vacations.

Online Reviews Do people use online reviews? If yes, why? If no, why not? Do people think online reviews contribute to their purchasing decisions? If yes, why? If not, why not? Do people think other consumers use online reviews? If you choose this topic, you will need to have clear operational definitions of online reviews; you might also want to collect frequency data (how frequently do people use online reviews).

Apple versus Windows (or iPhone vs Android) Do people prefer Apple (computers) or Windows (computers)? If people prefer

Apple, why do they prefer Apple? If people prefer Windows, why do they prefer Windows? What demographic or other variables (characteristics) might account for

people’s preferences for Apple versus Windows? You can instead conduct this survey to measure iPhone versus Android preferences,

but you cannot do both topics (both Apple vs Windows AND iPhone vs Android) for your two surveys - just one of the topics.

Food Speed versus Food Quality Do people prefer food speed (quick to cook or quick to purchase) or food quality? If

people prefer food speed, why? If they prefer food quality, why? What demographic or other variables (characteristics) might account for people’s preferences for food

speed versus food quality? If you choose this topic, you will need to have clear operational definitions of food

that’s quick to cook or obtain and food that’s high quality.

Diet Soda versus Water? Do people prefer diet soda or water? If people prefer diet soda, why? If people prefer water, why ? What demographic or other variables (characteristics) might account

for people’s preferences for diet soda versus water? If you choose this topic, you might want to ensure that you also collect frequency

data (how frequently do people drink diet soda vs water) as well as preference data.

Dogs versus Cats? Do people prefer dogs as pets or cats as pets? If people prefer dogs, why do they

prefer dogs? If people prefer cats, why do they prefer cats? What demographic or other variables (characteristics) might account for people’s preferences for dogs

versus cats? If you choose this topic, you will need to have clear operational definitions of what it

means to have a pet.