Sports Public Relation Plan

· Give thought to why you are doing this ---

· How will you design your campaign?

· Will it be designed to establish good will, create and reinforce your brand and corporate image;  amplify characters; Inform good perceptions regarding your company; introduce a new service or product to market? Mitigate impact of negative publicity and corporate crisis?

· Think of objectives like desired achievements that will assist with meeting the determined goals

· They are statements that explain what needs to happen in order for goals to be met.

· They also need to be expressed in concrete, measurable terms. Start with an action verb – words like increase, reduce, improve, maintain ...  Example: To secure 5 consumer features in U.S. sports media outlets within 2 months 
 

Step 5. Develop the STRATEGIES 

· Strategies will help to ensure you meet your stated objectives. 

· Use action verbs like Develop, Create, Promote, Target. Example:  Promote La Liga through personalized pitches to 50 U.S.-based soccer bloggers

Step 6: Marketing Schedule

· Create synergy by coinciding your PR plan with other marketing and sales efforts (INTEGRATED); for your project, we’ll have access to the plans for the WNT

Action phase:

Step 7: Develop plan of attack - the TACTICS!

· What communication vehicles will you use to get your message to the public?

· These are specifics, they are action items .

· Tactics work best when accompanied by verbs like Implement, Utilize, Add, Contact, or Participate. Example: Add 50 US.-based soccer bloggers to media list by next Tuesday.

· A good PR plan includes a variety of pitch angles and story ideas to drive media interest 

· Examples may include:

i Events

ii Stunts

iii Press release

iv Articles / Earned media

v Press Conferences, Media Tours

vi Radio, Television, or Press Interviews

vii Speaking Engagements

Event Sponsorships