final project - creating a social media campaign strategy pitch for a brand of your choosing
Ireneyyy910
nyuclassprojecttemplate.pptxClass project template
Introduction
What’s the narrative?
Why should the brand take on this particular campaign and build out this particular platform?
What will they get at the end?
Current Performance Audit
Screenshot(s) of what their account looks like currently on the platform and give them a comparative sense of where their competitors are via numbers or screenshots depending on what works for your presentation(if they are lagging that’s a good hook, if they aren’t on the platform THEN it’s an opportunity for them to lead the charge)
Content Strategy
Do mock-ups of the type of content you envision them creating
Give reasons why this content will perform and the benefits of having it
Think of including statistics (performance of videos, retweets or pins of images, etc)
Campaign Timeline/Outline
This should get them excited because it’s the whole campaign.
Think of doing contests, user generated content, slicing content from internal employees, etc. Any idea you have include it in this timeline
Make it visual
Analytics Indicators & KPIs
What metrics matter to this campaign and what type of performance can they see?
Engagement? newsletter sign-ups? Followers? Site-visits?
