10 Minute Pitch

How To Tell Your Story

Telling Your Story • Every startup has a valuable asset: its story. • Who are you, where did you come from,

why are you doing this? • Many investors think of themselves as

investors in stories. • “How well does a founder’s life explain

what they’re doing at their company” - Marc Andreessen, (Andreessen Horowitz).

Telling Your Story • Sculpt stories from anecdotes an investor

might think as an interesting angle. • But don’t create “tall tales” that could come

back to haunt you. • If your business is complicated, focus on the

problem you solve. • Connect with your audience and be genuine.

Telling Your Story – Summary • Remember the audience and tailor to them.

– Media prefer “people” stories. – Corporate partners may be concerned if any one

person is “too important”.

• Your story is part of your company’s culture.

• Project the emotion and passion – if you’re not passionate about what you’re doing, why should an investor be?