COM3404- Short Answer #5 (Chapter 8)

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Nonverbal Communication

Chapter 8

The Effects of Touch on Human Communication

Touch: Others and Self

In Western society, a topic of great ambivalence

Disapproved of in many settings and relationships

Sexual connotations – hetero and homosexual

Increasingly forbidden in day care and schools, due to fear of lawsuits

Some states have laws against teachers touching children

Codes of ethics for psychotherapists’ touching

Touch and Development

Touch is the first sense to develop

Infants rely on touch to learn about world

Adults have 18 sq feet and 9 lbs of skin: the largest organ of the body

Always “on”: can’t tune out as in eyes or ears

Rat pups die without mother’s licking them

Stimulates all physiological systems

Later, self-licking does same

Rats that are handled in infancy develop better immune systems

Rats handled during first days of life weigh more, are smarter (even later in life), and survive longer

Probably explains self-fulfilling prophecy studies with rats

Touch and Development (cont’d)

Touch and Development (cont’d)

Harlow’s cloth and wire monkey studies

Baby monkeys preferred no-milk cloth ‘mom’ to milk-supplying wire ‘mom’

Baby monkeys who are near and can see their mother but not touch her have immune system breakdown

Monkeys: More early grooming, better immune response (natural killer cells)

Stimulation of skin reduces stress hormones (cortisol and norepinephrine): Could be path to immune functioning

Touch and Development (cont’d)

Touch is critical to normal physiological growth in human babies

Growth retardation

Slower to walk and talk

Touch and Development (cont’d)

Type of touch is important

“C tactile” touch is transmitted by CT nerves, which respond to gentle movements on the skin

Mothers intuitively stroke their infants using C tactile touch

Massage

Massage is for more than just pleasure and relaxation

Many controlled studies on physiological effects of massage

Effects on depression, anxiety, stress hormones, better sleep

Effective for premature infants’ weight gain, alertness level, interpersonal responsiveness; massaged premature babies discharged from hospital sooner

Massage (cont’d)

Alleviates pain

Cures the problem directly

Gate-control theory of transmission of pain signals to brain

Reduces anxiety, which aggravates pain

Produces endorphins (endogenous opiates)

Sexual touch

Orgasm

Women are less likely to climax during penile-vaginal intercourse than are men

Women who are in established relationships, and are more satisfied in their relationship, tend to have more frequent orgasms

The longer individuals are in a relationship, the less intimate touching there tends to be

Touch Preferences in Humans

Self-report scales have been shown to have validity: self-reported non-touchers respond negatively to actual touch and stand farther from others (e.g., the Touch Experience and Attitudes Questionnaire and the Comfort with Interpersonal Touch Scale)

Self-reported non-touchers also:

report more anxiety and tension, less satisfaction with their bodies, more suspicion of others; are more socially withdrawn and more rigid in their beliefs; are Protestant more than Jewish; in personality are less agreeable, less open to experience, more neurotic; more likely to be male

Observed Touch

Observations typically done in public: Not fully representative of people’s touching behavior

Situations can encourage or inhibit touch

Encourage: greeting and departing, team sports

Inhibit: teacher-student, therapist–client

The Problem of Knowing What Touch Means

Observation often precludes a fine understanding of purpose/meaning

Touch does not always have a specific meaning

Touch’s meaning can be to intensify messages being conveyed in other modalities

Touch can have an impact greater than other cues—perhaps because it is rare, it is very salient

But Touch is Not Always Ambiguous

Many touches do have distinct meanings and the functions can be understood

Examples: shake hands, hold hands, arm in arm, pat, poke, tap, kiss, hug

But, even so, the manner of touch can be very qualifying of the message

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The Meanings and Impact of Touch

Touch as Positive Affect

Touch as Negative Affect

Touch as Discrete Emotions

Touch as Play

Touch as Influence

Touch as Interaction Management

Touch as Physiological Stimulus

Touch as Interpersonal Responsiveness

Touch as Task Related

Touch as Healing

Touch as Symbolism

Touch and Positive Affect

Warmth, reassurance

Association with sexuality

Bonding; ‘tie-signs’ signify couplehood

Fleeting touch can induce positive affect (e.g., evaluations of the environment)

Library clerks

Greeters in stores

Touch and Positive Affect (cont’d)

Basketball: Kraus et al. (2010)

Studied touch and performance in all 30 NBA teams (one game per team)

Measured all touches between teammates (not part of play) – examples: fist bump, high 5, chest bump, hug, head slap

Measured team performance and also behaviors called “cooperative” (e.g., passing vs. hogging ball)

More touching associated with more cooperative play and better performance

Touch and Negative Affect

Aggressive touch much more prevalent in children than adults

Touch ‘taboo’ may stem both from aggressive potential of touch and the association with sexuality

Women: dangers of unwanted touch from men

Children: dangers of unwanted touch from adults

Homophobic attitudes: touch others less in public

Touch and Discrete Emotions

Hertenstein et al. (2006)

Students instructed to try to convey different emotions by touch only

Viewers could identify anger, fear, happiness, disgust, and several others

Touch recipients could also identify anger, fear, disgust, sympathy and others (arm through curtain so had only touch to go on)

Touch and Play

Tickling

Mock fighting; rough and tumble

Touch and Influence

Fleeting touch induces compliance (except between men in Poland)

Tips, drinks and products purchased, more time shopping, doing favors such as filling out survey or holding dog

Fleeting touch increases spontaneous helping

Touch can also be used to convey impression of dominance/control or control directly

Touch and Interaction Management

Helps regulate interaction

Getting someone’s attention

Rituals

Control comings and goings

Touch as Physiological Stimulus

Sex

Physiological impact (e.g., development, massage)

Arousal can be positive or negative

Touch and Interpersonal Responsiveness

Touch has high ‘alerting’ value

Depending on context, sends a clear message about intensity of interpersonal relatedness

But can be positive or negative in intent or interpretation

Touch as Task Related

Also called functional/professional touch

E.g., airport screenings, dental hygienists, physical examinations

Individuals likely to engage in compensation to offset touch intimacy

E.g., asking doctors to wear plastic gloves and a lab coat

Touch and Healing

“Laying on of hands” by kings, religious leaders, healers

Miraculous healings not rigorously studied but probably happen

Causation is likely psychophysiological (expectations, etc.)

Pet therapy

Touch and Symbolism

Touch can be fraught with significance

Israeli-Palestinian handshake and assassination of Israeli prime minister

Vicarious transfer of powers and fame through touch (giving or receiving)

Celebrities, religious figures, politicians

Can also have reverse effects, where the feeling of contamination is associated with being touched by an undesirable person

Gender and Touch Attitudes

Women report more comfort with touch than men report

Especially when it is same-gender

Why are men less comfortable?

Not in the habit, therefore unexpected

Touch implies conflict for men

Touch implies homosexuality, upsetting to some men

Touch is violating of preferred personal space

Observed Gender Differences in Touch

Do men touch women more than vice versa?

Yes, when young, in uncommitted relationships, and with the hand

No, when older, in longer-term relationships; in fact women touch men more in these relationships

Observed Gender Differences in Touch (cont’d)

Women touch others more than men do

Female-female > male-male

In touch-compliance studies, no evidence that women respond especially favorably to being touched, compared to men

Touch as Unconscious Influence

“Facilitated Communication”

Method for helping impaired people to express their thoughts

The “facilitator” stabilizes the communicator’s hand while communicator types on a hand-held keyboard

Widely adopted with autistic, physically impaired populations

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Self-Touching

Not very well studied

Kinds of self-touching

Shielding actions, cleaning/grooming actions, self-soothing/intimacies

Adaptors or Self-manipulators

Self-soothing behaviors in response to certain situations; generally associated with negative feelings or mental concentration

Self-Touching (cont’d)

Often serves own needs, often not ‘communicative’

But can have message content

Preening, come-on

“Quasi-courtship”

Self-Touching (cont’d)

Self-touching increases as a person’s psychological discomfort, anxiety, or depression increase

Does self-touching express or relieve anxiety?

True in baboons too (‘stress’ defined as being near more dominant vs. more subordinate other)

Self-Touching (cont’d)

Self-touching increases under cognitive load

Adolescents’ self-touching and culture: Miami > Paris (opposite for touching others)

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