You will submit this worksheet as part of your final paper in the Appendices. However, this is looked as your notes and data sheet and will not be graded for format, spelling, sentence structure, etc. Use it freely….
Business Plan Worksheet
PROJECT DEVELOPER:
PROJECT TITLE:
PICOT QUESTION:
EXECUTIVE SUMMARY:
PROJECT DESCRIPTION:
IMPLICATIONS FOR ORGANIZATIONAL MISSION: (how does project align with and enhance the organization stated mission and strategic goals)
IMPLICATIONS FOR STAKEHOLDERS:
MARKET ANALYSIS: (market defined, impact of project on the market; forecasted contribution of project to market share, demographics, utilization rates, any competitors for the service, clinical/tech advances; anything that might affect demand)
Target population:
Market size:
Payer considerations:
Competitive factors:
Projected volumes
OPERATIONS: potential impact on clinical and service quality
Location of and space for service
Management structure
Staffing
Equipment
MARKETING PLAN:
At least two marketing strategies (external- and internal- building awareness; physician directed; targeted consumers
INSTITUTIONAL BRAND IMPACT:
FINANCIAL ANALYSIS:
Capital Costs
Operational Costs
Payer type/payer mix
Break – even analysis and Cost/benefit ratio
REQUIREMENTS FOR PROJECT:
Launch/implementation timeline
Facility requirements
Informatics requirements
Medical staff requirements
Staff requirements
Regulatory Hurdles
Payer contracting needs
FEASIBILITY:
Risk Assessment: SWOT analysis
Launch/Implementation challenges
BSN-16
NR533JAN19BusinessPlanWorksheeet_5_21_18nhs.docx
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