NOVA5Aclientinformation.docx

Advertising Media Plan Client

Alex Mari Photography is the client for whom you will prepare an advertising media plan. Two critical factors in preparing your proposed plan are to show through your research and suggested plan that you understand the style and tone of Alex Mari Photography and that your goal is to support the client’s business not convert it to some different business. It is an opportunity to help the person make the most of what they have going for them.

It is not wrong to suggest additional services along the way. You may find under the weaknesses heading that the business looks narrow or too niche. But the focus needs to be on maximizing the marketing of the client’s skills/talents/products using the best advertising media.

In addition, view this as a plan that you would hope ends with you receiving an offer from the client to be hired to implement your new ideas.

The following links relate to areas of one individual’s photo and video business.

Website: https://www.alexmariphotography.com/ 

Lightroom Presets: https://www.alexmariphotography.com/presets

Instagram: https://www.instagram.com/alexmari_/

Facebook: https://www.facebook.com/alexmariphotography/?ref=bookmarks

YouTube (free education videos): https://www.youtube.com/user/SimplicityPhoto2/videos?view_as=subscriber

Services offered:

· Wedding Photography

· Engagement Photography

· Elopement Photography

· Anniversary Sessions

· Just-Because Sessions (for couples not celebrating anything specific)

· Maternity Sessions

· Coffee-With Photographer Mentorship (1:1 teaching - 1.5 hours to go over anything the student wants to learn)

· Shoot with Photographer: Mentorship (1:1 teaching - 2 hours + 1 hour photo shoot that teaches students how Alex works with couples and gives the mentee an opportunity to shoot and direct with guidance. Portfolio building.