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· Why does it matter how present ourselves to others?

· People know you and judge the “you” who communicates with them, not the “you” you keep inside

· Self- Presentation & Impression management

· Self presentation: the process of packaging and editing the self in order to create a certain impression upon the audience (Goffman, 1959)

· Impression management involves 2 key process (Leary & Kowalski, 1990)

· 1. Impression motivation

· 2. Impression construction

· Faces

· Goffman: There is no “one true self”

· When you communicate with others, you present a public self.

· Face: the public self.

· What you want others to see/know

· We all have different faces for different Contexts/Moments/Relationships

· Masks

· Sometimes your face aligns with your private self; sometimes it does not.

· Mask: A public self designed to strategically veil your private self

· Some masks are used to inflate perceptions of us.

· Some masks are used to deflate perceptions of us.

· Losing Face

· Whether genuine or a mask, we are attached to our face.

· Losing face: when information is reveled that contradicts our face.

· Losing face causes feelings of shame, humiliation, and sadness.

· Losing face may cause others to question your public self.

· We try to avoid “Face Threats” BY” “Saving face”

· Face work

· Face work: the ways we negotiate face for impression management purposes.

· We must work to make sure our words/actions align with our face

· We also use avoidance & correction

· Not just about our own faces, but others’ Faces too

· What Face(s) Do you wear on:

· Facebook?

· Instagram?

· Snapchat?

· LinkedIn?

· Hyper personal Model (Walther, 1996)

· The hyper personal model: explains why CMC relationships can be more intimate than romances or friendships would be if partners were physically together

· 4 Components:

· Selective self-presentation

· Idealization

· Channel Management

· Feedback

· Selective self presentation

· Walther(1996): We see self-presentation that is “ More selective, Malleable, and subject to self-censorship in CMC than it is in FTF interaction” (p.20)

· Selective self –presentation= presenting in self-serving ways on CMC

· Reveal attitudes/Aspects of the self that want to

· Conceal attitudes/aspects of the self that wa want to

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· Sns created three possible selves (Zhao Grasmuck & Martin, 2008)

· True self- expressed in anonymous environments w/out social constraints

· Real self – conformed individual constrained by social norms in FTF settings

· Hoped – for, possible self- displayed on SNS

· Sometimes being deceptive is more about presenting one’s ideals self than a fictitious one (baym,2010 p.118)

· SNS & Identity

· SNS connect your online identity to your offline one

· “Nonymous”

· We micromanage the information on our SNS to control how we are seen

· How do we “package” our Identities on SNS/Websites

· We selectively Present

· Our faces/bodies

· Our social circles

· Our relationships

· Our material possessions

· Our activities/interests

· SNS & Face Threats

· On Sns, people sometimes encounter face threats

· 21% of people report having been embarrassed by a face-threatening post made about them by someone else (Best,Taylor<&Mankelow, 2015)

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· =\-‘]]]]]DR3A `ZAXCSdzvfxb hmv;,./” rive the level of embarrassment (Oeldrof-hisch, birnholtz, and hancock

· hdwafdszcxow inconsistent the post is with desired identity?

· the nature of audience

· Untagging

· Untagging photos- an impression management stragedy

· Why people untag?

· They were not actually in the picture

· The picture not consistent with desired self presentation

· They did not like what was happening in the photo

· They did not like how they looked

· Warranting principle

· We form Opinions about the a) the personal characteristics and b) offline behaviors of others based on what we see online

· The warranting principle: people place greater confidence in information about others when it comes from an outside source

· Content posted/ tagged by others is deemed more trustworthy that content posted by the user themselves