business

What is market segmentation?

You need to design a short questionnaire (6-10

questions) based on your business idea

Pilot it (20+ people) - online or in printed form

Present your results

Analyse the results using a bar or pie chart

Evaluate the effectiveness of the survey

Ansoff Matrix: Discuss and explain the stages of the product life cycle.

Show a diagram

market development/product development/diversification 

Explain the following and relate it to your own business idea. 

You have done only Market penetration

· Market development

· Product development

· Diversification

boston matrix/stars/cash cows/dogs/ problem child 

How can you use these to support your business idea?

· Boston Matrix

· Stars

· Cash Cows

· Dogs

· Problem Child

evaluate the integrated nature of the marketing, advertising and promotion methods (mk1.3)

The Marketing Mix – explain what it is and relate to your business idea.  

Explain any promotional activities you intend to use

Evaluate your marketing strategy by complete your own

marketing mix (the 4 Ps) and analysing it

Design a flyer for your local gym, library, social media

platform for your business idea

Explain how the advert will reach its target market

evaluate the role of web-based marketing and the use of social media.(mk1.4)

What are Google Ads?

What is Search Engine Optimisation (SEO)?

What is social media marketing?

How does this affect your own business model?

market research questions & results (sb2.1 & 2.2)

Show the questions you asked and an overview of the responses. Use bar or pie charts to highlight the results. 

survey results analysis (sb2.3)

What did the survey tell you?

Effectiveness of the market research Survey (sb2.4)

How effective was the survey? Justify your reasons. 

Explain how the advert will reach the target market (sb2.4)

Other Types of Promotional Activity (SB3.3)

Compare and evaluate various promotional activities. E.g. Online, newspapers, posters etc.

Which are the best activities for your small business? Why? Include public relations. 

Pricing and pricing strategies (SB5.1)

What will you do both short and long term? Why? Include examples.