group work

8-10 mins

Background 2min

Relevant theories and literature to support the research (Theories & Evidences) 4min

1. CDMP- information search, evaluation of alternatives; High involvement

2. Reference group

3. Personality

4. Learning

5. Motivation

Proposed research methodology 3min

Research design : qualitative research - justification

Research methodology: Individual in-depth interview–advantages

Sample size (20-30), - benchmark

Why not select another one?

Focus group, questionnaire, 

Contribution 1min