Strategic Marketing Plan Project Part 2

Note

SECTION 5: PRODUCT STRATEGY

In part 1, section 4, we acknowledge that Tyson needed to be innovative to compete and gain market share. For that, a new product line of meat substitutes will fulfil this. Please see the link below; beyond meat is no longer owned by Tyson Foods. They have a new plant-based burger product (Raised & Rooted ).

https://www.livekindly.co/tyson-foods-first-plant-based-burger/#:~:text=Tyson%20Foods%20just%20launched%20new,well%20as%20whole%2Dgrain%20tenders.

https://www.raisedandrooted.com/

SECTION 8: MARKETING COMMUNICATION STRATEGY Marketing

The strategy focuses on Business to consumer

UVP – Why should the customer buy this product

AIDA – create interest

Push and Pull:

Push – low involvement, effort and impulse purchase

Pull – more complex buying behaviour and more expensive

SECTION 9: MARKETING PROGRAM

Examine current CRM strategy, if good say why and if no explain why and give recommendations

SECTION 10: FINANCIAL PLAN 

Identify operational cost – No dollar amount but a discussion on the type of.

SECTION 11: MARKETING METRICS

How do you evaluate performance – how you have met your objectives.