Enterprise Project

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The business:

The opportunity to expand into a restaurant

For catering:

The service that is being currently provided is catering and wedding planning (with location, setting the area up, providing food, cleaning up the area once the party/ function is over, food tasting for customer satisfaction, the presentation of the food and how is it going to be served, destination weddings)

Where is it situated

Major Competitors: CCI, Purple berry, get your menu wedding catering service (Gourmet Aura is second best in the city after Creative Cuisine India)

Industry Analysis:

For Sky Kitchen expansion:

Competitors: Indian Accent, Bukhara, Masala Art, Charcoal Story (their background)

Porter’s Five forces for the companies

First Cloud Kitchen opening in GK2 Market (heavily populated) base kitchen in Chhatarpur 20 mins away from the location

Name to be Namaste Desi (Hello desi)

Secondary collection about the competitors

Market Analysis:

Its an Indian restaurant (idea came due to covid as catering business was not that active enough due to lockdown in major cities)

After looking at the profitability the company will expand in Gurgaon.

Collabed with a Company called Namaste Asia who serves Chinese and Japanese fusion (Earlier owned by competitors: CCI i.e. Creative cuisine India)

As Namaste Asia was already in the market and had a good market presence, the company decided to collab with them and use their input to make our presence shown in market as well

No physical sit-down restaurant only cloud kitchen for delivery and pick u service

Market analysis on google: https://www.researchandmarkets.com/reports/5134068/cloud-kitchen-market-by-type-product-type-and

Licenses required: https://bingage.com/blog/licences-required-to-start-a-cloud-kitchen-in-india/

Porters 5 forces for Namaste Desi: https://www.mindtools.com/pages/article/newTMC_08.htm

Target Audience: Customers who like Indian cuisine and fusion Indian

Predicted Audience: Market size are the people living in a 15km radius and Rs.1,00,000 per day (£1000)

Focuses on marketing more than in restaurant services and customer satisfaction

Focus on packaging and delivery services and promotional services, influencer marketing, focus on pricing strategies instead of catering in a restaurant

Operation Plan:

Use the business model Canvas (find template on BB) Lecture slides

Joint venture with namaste Asia

Critical Resources required (explained)

Resources required like money, place, rent price

Management and service

The issues setting the business up and the staff required

Partnerships for the company

Finance:

Funds will come from the profit made from the catering business

Managed by the director of Gourmet Aura

Sales forecast from the market