Final Project Submission: Internship Brief and Executive Summary

1

Norfolk State University

Antonio McClan

SPT-710 x4474 Internship-23TW4

3-3 Final Project Milestone

5/7/23

Host Company

The Organization

The Athletic Department at Norfolk State University is a reputable institution that provides a range of sporting programs and tools for students. I have gotten practical experience working with coaches, players, and staff members in several sports programs as an intern at this department.

The Athletic Department at Norfolk State University caught my attention because of its stellar reputation and dedication to encouraging physical health and wellbeing among its students. This is why I opted to intern there. I have a strong enthusiasm for athletics and am aware of the significant contribution that sports can make to the advancement of general health and wellbeing as a student.

The sport program at Norfolk State University is also renowned for emphasizing student achievement and growth, which is in line with my personal objectives and ideals. I have made significant contacts within the sports sector as well as acquired useful skills and information that will aid me in my future career thanks to this internship.

Organizational Structure

Interrelationships

Functional divisions collaborate to accomplish shared goals and objectives in any organization. The interactions between functional domains are especially significant in the setting of a university sports department since they have an effect on the department's and its players' success.

For instance, the coaching team collaborates closely with the athletic training department to develop training schedules that are customized to meet the requirements of each athlete. In addition to providing the players with medical care, the athletic training team also keeps the coaching staff informed of any medical conditions that can affect an athlete's performance. The ability of athletes to perform at their best and stay injury-free depends on the tight cooperation between the coaching and athletic training staffs.

Similar to how they assist the players and coaching staff, the operations team is crucial. They are in charge of arranging games and practices, as well as looking after the facilities and equipment. They collaborate closely with the coaching staff to make sure that the facilities and tools are in excellent shape and that the athletes' practices and games are scheduled at the best times.

The department's marketing and communications team is essential in promoting both its players and the department as a whole. They engage with local media to promote the athletes and their successes, and they design marketing materials, maintain social media accounts, and improve exposure. The athletes gain from this enhanced prominence, which also serves to improve the department's standing and draw in fresh talent.

In conclusion, a university sports department's functional connections are essential to fulfilling the department's aims and objectives. The academic support team, sports training staff, operations staff, marketing and communications staff, and coaching staff collaborate to create a positive atmosphere that encourages players to perform at their highest level and succeed on and off the field.

Duties and Responsibilities within the Organization

Job Description

Job Title: Sports Department Intern

Job Summary: The Norfolk State University sports department intern will support day-to-day operations while working under the direction of the sports director. The chosen applicant will have the chance to receive real-world experience in a variety of departmental functional areas, such as academic assistance, coaching, operations, and marketing and communications.

Duties and Responsibilities:

· Assist the coaching staff in creating training plans and providing feedback on athlete performance

· Provide support to the athletic training staff in providing medical support and treatment to athletes

· Assist the operations staff in managing facilities, equipment, and scheduling of games and practices

· Provide support to the marketing and communications staff in creating marketing materials and managing social media accounts

· Perform other duties as assigned by the Sports Director

Requirements:

· Must be enrolled in an accredited college or university and pursuing a degree in sports management, kinesiology, or a related field

· Knowledge of basic sports terminology and rules

· Strong written and verbal communication skills

· Ability to work effectively in a team environment

· Ability to work flexible hours, including evenings and weekends

Preferred Qualifications:

· Experience working in a sports department or athletic program

· Familiarity with NCAA rules and regulations

· Proficiency in social media platforms and digital marketing tools

· CPR and First Aid Certification

The selected applicant will get invaluable experience working in several functional areas within a university sports department as a result of this internship. The Sports Department Intern will have the chance to collaborate directly with seasoned professionals and obtain real-world experience that will be beneficial for pursuing a career in sports administration or a similar sector in the future.

Learned/Accomplished

I learned a ton during my internship at Norfolk State University's sports department, and it will help me in my future professional endeavors. I gained knowledge about the workings of a sports department and the connections between several functional divisions. Additionally, I got the chance to work with seasoned industry experts and obtain practical experience in coaching, sports training, operations, marketing, and academic assistance.

The improvement of my interpersonal abilities was one of my internship's most notable successes. I was able to forge enduring bonds with my coworkers and acquire expertise working in a team setting. As cooperation and collaboration are crucial abilities in the area of sports administration, this will be helpful to me in the future.

I also came to appreciate the significance of efficient communication in a sports department. I gained skills in efficient communication with athletes, coaches, and other staff members, which is essential for establishing trusting bonds and attaining shared objectives. In my future job, where effective communication is crucial for success, this ability will be crucial.

Lastly, I acquired real-world experience in a variety of sports department functional areas, including coaching, operations, marketing and communications, and academic assistance. I now have a thorough grasp of how a sports department functions as well as the abilities needed to be successful in different professions thanks to this experience. In my future job, where I want to concentrate in a certain functional area of sports administration, this would be helpful.

I have gained the information, abilities, and experience required to pursue a career in sports administration as a result of my internship at Norfolk State University's athletics department.

Identify New Job Opportunities

Resume

Job Posting: Marketing Coordinator at XYZ Company

Resume:

Contact Information:

Name: John Doe

Address: 123 Main Street, Anytown, USA 12345

Phone: (123) 456-7890

Email:

Objective: To obtain a Marketing Coordinator position at Adidas Company where I can utilize my skills and experience to contribute to the company's success.

Education: Bachelor of Science in Marketing, Anytown University, May 2022

Relevant Experience: Marketing Assistant, Hudl Corporation, USA, May 2022-Present

· Assisted with the creation of marketing campaigns for new product launches

· Conducted market research and analyzed data to inform marketing strategy

· Managed social media accounts and created engaging content for various platforms

Skills:

· Proficient in Microsoft Office and Adobe Creative Suite

· Experience with marketing automation platforms, such as HubSpot and Marketo

· Excellent written and verbal communication skills

References: Available upon request

Cover letter

Name

123 Main Street, USA 12345

(123) 456-7890

Email

May 7, 2023

Adidas Company

123 Company Way

New York, USA 12345

Dear Hiring Manager,

I'm thrilled to submit my application for the role of marketing coordinator at Adidas Company. I am sure that, with my marketing bachelor's degree, expertise in sales and marketing, and ability to do something of value to your team.

I have helped to create and conduct effective marketing campaigns for the introduction of new products in my present position as a marketing assistant at Hudl Corporation. I have also managed social media accounts, produced interesting content for numerous platforms, and done market research and data analysis to support marketing strategy.

I am confident in my capacity to work together with team members and contribute to the accomplishment of the marketing ambitions of the Adidas Company since I am an excellent communicator with a keen eye for detail. I am skilled with the Adobe Creative Suite, Microsoft Office, and marketing automation tools like HubSpot and Marketo.

I appreciate you taking a look at my application. The chance to support the growth of the Adidas Company as a marketing coordinator excites me. I've included my résumé for your evaluation.

Sincerely,

Name

References

Hill-Eley, D. (2019).  Influential factors in college choice decisions among student-athletes who play football at Division I, historically black colleges and universities (Doctoral dissertation, Morgan State University). https://search.proquest.com/openview/fd2e9c39505dc22bb419badc918d2d4e/1?pq-origsite=gscholar&cbl=51922&diss=y

Director of athletics

Associate Director of Operations

Assistant Coach

Marketing Director

Head Coach of Football

Assistant Coach