Marketing Assignment Help 6 Pages in 6 hours URGENT

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Nokia-UAEDataSheet.xlsx
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Sheet1

UNITED ARAB EMIRATES MOBILE DEMAND - June 2005
UNITS 2001A 2002A 2003A 2004A 2005E 2006E 2007E 2008E 2009E 2010E
DEMOGRAPHICS
Population [000] 3,488 3,754 4,041 4,340 4,640 4,940 5,259 5,599 5,961 6,347
Nominal GDP [US$m] 69,227 71,170 79,804 89,734 90,107 87,414 87,777 88,142 88,509 88,877
Real Growth Per Capita [%] -3.69 -5.30 -0.60 -1.50 -0.90 -1.00 -0.06 -0.06 -0.06 -0.06
Nominal GDP Per Capita [US$] 19,847 18,958 19,749 20,660 19,420 17,690 16,690 15,741 14,847 14,003
PPP Adjusted GDP Per Capita [US$] 18,655 18,230 17,577 17,820 18,010 18,340 17,303 16,320 15,392 14,518
Consumer Price Inflation [%] 2.70 2.90 3.10 3.60 3.30 3.00 2.70 2.43 2.19 1.97
Local Currency / US$ [LCU / US$] 3.67 3.67 3.67 3.67 3.67 3.67 3.67 3.67 3.67 3.67
MOBILE PENETRATION OF POPULATION
Main Lines [%] 29.3% 28.0% 27.2% 27.0% 26.4% 26.0% 25.8% 25.4% 25.0% 26.3%
Mobile Subscriptions [%] 53.6% 64.2% 73.3% 85.3% 94.0% 98.1% 100.3% 101.1% 101.1% 100.5%
Prepaid [%] 37.5% 46.2% 56.5% 68.2% 76.7% 80.6% 82.8% 83.9% 84.2% 84.0%
Postpaid [%] 16.1% 18.0% 16.9% 17.1% 17.4% 17.5% 17.5% 17.2% 16.9% 16.5%
MOBILE SUBSCRIPTIONS BY NETWORK OPERATOR
Total Mobile Subscriptions [000] 1,870 2,410 2,963 3,700 4,363 4,846 5,276 5,661 6,029 6,379
Etisalat [000] 1,870 2,410 2,963 3,700 4,363 4,763 5,005 5,157 5,268 5,359
Operator 2 [000] 0 0 0 0 0 83 271 504 761 1,019
MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
Prepaid [000] 1309 1735 2282 2960 3557 3981 4356 4695 5021 5331
Etisalat [000] 1309 1735 2282 2960 3557 3909 4117 4246 4340 4418
Operator 2 [000] 0 0 0 0 0 72 239 449 680 913
Postpaid [000] 561 675 681 740 806 865 920 966 1008 1048
Etisalat [000] 561 675 681 740 806 854 888 911 928 941
Operator 2 [000] 0 0 0 0 0 11 31 55 80 106
CHURN
Annual Churn Rate [%] 2% 2% 2% 2% 2% 8% 7% 6% 5% 4%
By Operator
Etisalat [%] 2% 2% 2% 2% 2% 8% 7% 6% 5% 4%
Operator 2 [%] 0% 0% 0% 0% 0% 6% 5% 4% 3% 2%
MOBILE SUBSCRIPTIONS BY TECHNOLOGY
Total Mobile Subscriptions [000] 1,870 2,410 2,963 3,700 4,363 4,846 5,276 5,661 6,029 6,379
Analog [000] 0 0 0 0 0 0 0 0 0 0
Digital Trunking [000]
GSM [000] 1,870 2,392 2,788 3,385 3,834 4,024 4,232 4,447 4,652 4,855
TDMA [000]
CDMA One [000]
HSCSD [000]
PAS [000]
PHS [000]
PDC [000]
GSM/GPRS [000] 0 18 175 300 442 581 679 766 860 944
GSM/EDGE [000] 0 0 0 0 0 3 14 36 68 111
CDMA 1X [000]
CDMA2000 (EV/3X) [000]
UMTS [000] 0 0 0 15 87 238 350 413 448 469
USAGE
Average Monthly Voice MOU [min] 281 274 268 262 258 256 255 255 254 254
By Operator
Etisalat [min] 281 274 268 262 258 256 254 254 253 253
Operator 2 [min] 0 0 0 0 0 281 276 269 263 257
AVERAGE REVENUE PER SUBSCRIPTION
Aggregate Mobile [US$/month] 52 42 41 41 41 40 39 38 37 36
By Operator
Etisalat [US$/month] 52 42 41 41 41 40 39 38 37 36
Operator 2 [US$/month] 0 0 0 0 0 39 37 36 35 35
By Service Area
Voice [US$/month] 51 42 40 40 39 38 36 35 34 32
Messaging [US$/month] 1 1 1 1 1 1 2 2 2 2
Data/Internet [US$/month] 0 0 0 0 1 1 1 1 1 1
TOTAL MOBILE REVENUES
By Type of Application [US$m] 1,027 1,088 1,331 1,642 1,967 2,202 2,345 2,467 2,580 2,692
Voice Revenue [US$m] 1,013 1,066 1,295 1,585 1,884 2,092 2,199 2,282 2,354 2,409
Activation Fees [US$m] 22 24 23 14 12 12 10 9 6 6
Outgoing Voice [US$m] 940 987 1,205 1,489 1,753 1,948 2,037 2,113 2,180 2,228
Incoming Voice [US$m] 0 0 0 0 20 22 35 37 39 40
Voice VAS [US$m]
In-Country Roamers [US$m] 51 54 67 82 98 110 117 123 129 135
Data Revenue [US$m] 13 22 37 57 84 110 147 185 226 283
Messaging [US$m] 13 16 27 41 59 77 100 123 148 175
Mobile Internet Access [US$m] 1 5 10 16 25 33 47 62 77 108