Marketing Assignment Help 6 Pages in 6 hours URGENT

profileJeremie23
Nokia_-_Saudi_Arabia_Data_Sheet.xlsx
Home>Business & Finance homework help>Marketing homework help>Marketing Assignment Help 6 Pages in 6 hours URGENT

Sheet1

SAUDI ARABIA MOBILE DEMAND - June 2005
UNITS 2001A 2002A 2003A 2004A 2005E 2006E 2007E 2008E 2009E 2010E
DEMOGRAPHICS
Population [000] 22,830 23,520 24,220 24,950 25,700 26,470 27,260 28,080 28,880 29,886
Nominal GDP [US$m] 183,257 188,803 214,748 236,828 269,619 263,977 260,509 266,183 278,823 299,757
Real Growth Per Capita [%] -2.45 -2.81 4.00 2.00 1.60 -0.50 -0.50 -0.70 -0.60 -0.70
Nominal GDP Per Capita [US$] 8,027 8,027 8,867 9,490 10,490 9,970 9,560 9,480 9,660 10,030
PPP Adjusted GDP Per Capita [US$] 10,246 10,122 10,728 11,200 11,760 12,090 12,330 12,510 12,730 13,028
Consumer Price Inflation [%] -1.10 0.20 0.61 0.40 0.60 0.50 0.50 0.60 0.60 1.58
Local Currency / US$ [LCU / US$] 3.75 3.75 3.75 3.75 3.75 3.75 3.75 3.75 3.75 3.75
MOBILE PENETRATION OF POPULATION
Main Lines [%] 14.8% 15.2% 15.2% 15.1% 14.9% 14.7% 14.5% 14.3% 14.3% 14.2%
Mobile Subscriptions [%] 14.0% 21.3% 30.2% 36.1% 44.9% 51.9% 57.2% 61.7% 65.9% 69.1%
Prepaid [%] 1.8% 8.5% 15.7% 21.3% 28.3% 33.3% 36.8% 40.0% 43.5% 46.3%
Postpaid [%] 12.2% 12.8% 14.5% 14.7% 16.6% 18.6% 20.3% 21.7% 22.4% 22.7%
MOBILE SUBSCRIPTIONS BY NETWORK OPERATOR
Total Mobile Subscriptions [000] 3,195 5,000 7,306 9,000 11,539 13,738 15,579 17,325 19,032 20,636
STC [000] 3,195 5,000 7,306 9,000 10,431 11,374 11,910 12,037 12,111 12,230
Etisalat [000] 0 0 0 0 985 1,967 3,000 4,338 5,737 7,044
Operator 3 [000] 0 0 0 0 123 397 669 950 1,184 1,361
MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
Prepaid [000] 412 2,000 3,799 5,324 7,274 8,809 10,041 11,232 12,561 13,851
STC [000] 412 2,000 3,799 5,324 6,683 7,579 8,089 8,209 8,279 8,393
Etisalat [000] 0 0 0 0 591 1,229 1,952 3,023 4,282 5,458
Operator 3 [000] 0 0 0 0 0 0 0 0 0 0
Postpaid [000] 2,783 3,000 3,507 3,676 4,265 4,929 5,539 6,093 6,471 6,785
STC [000] 2,783 3,000 3,507 3,676 3,748 3,795 3,822 3,828 3,832 3,838
Etisalat [000] 0 0 0 0 394 738 1,047 1,315 1,455 1,586
Operator 3 [000] 0 0 0 0 123 397 669 950 1,184 1,361
CHURN
Annual Churn Rate [%] 0% 2% 2% 2% 6% 8% 10% 12% 13% 14%
By Operator
STC [%] 0% 2% 2% 2% 6% 8% 11% 13% 14% 14%
Etisalat [%] 0% 0% 0% 0% 1% 3% 7% 10% 12% 14%
Operator 3 [%] 0% 0% 0% 0% 1% 2% 5% 7% 9% 10%
MOBILE SUBSCRIPTIONS BY TECHNOLOGY
Total Mobile Subscriptions [000] 3,195 5,000 7,306 9,000 11,539 13,738 15,579 17,325 19,032 20,636
Analog [000] 0 0 0 0 0 0 0 0 0 0
Digital Trunking [000] 0 0 0 0 123 397 669 950 1,184 1,361
GSM [000] 3,195 4,995 7,269 8,820 11,131 12,774 14,135 15,180 16,197 17,424
TDMA [000]
CDMA One [000]
HSCSD [000]
PAS [000]
PHS [000]
PDC [000]
GSM/GPRS [000] 0 5 37 180 285 467 596 704 714 694
GSM/EDGE [000] 0 0 0 0 0 67 119 328 625 771
CDMA 1X [000]
CDMA2000 (EV/3X) [000]
UMTS [000] 0 0 0 0 0 33 60 164 312 385
USAGE
Average Monthly Voice MOU [min] 281 234 211 206 206 208 207 205 202 198
By Operator
STC [min] 281 234 211 206 200 196 190 185 179 174
Etisalat [min] 0 0 0 248 240 235 228 222 215 208
Operator 3 [min] 0 0 0 227.0268 220.215996 215.81167608 209.3373257976 203.0572060237 196.965489843 191.0565251477
AVERAGE REVENUE PER SUBSCRIPTION
Aggregate Mobile [US$/month] 76 70 56 48 42 38 35 34 32 31
By Operator
STC [US$/month] 76 70 56 48 42 37 35 33 32 31
Etisalat [US$/month] 0 0 0 0 44 39 36 34 33 32
Operator 3 [US$/month] 0 0 0 0 43 38 36 34 33 32
By Service Area
Voice [US$/month] 73 67 53 45 39 34 32 30 29 28
Messaging [US$/month] 3 3 3 3 3 3 3 3 3 3
Data/Internet [US$/month] 0 0 0 0 0 0 0 1 1 1
TOTAL MOBILE REVENUES
By Type of Application [US$m] 2,133 3,455 4,151 4,675 5,136 5,703 6,221 6,645 7,061 7,484
Voice Revenue [US$m] 2,044 3,313 3,937 4,376 4,751 5,190 5,605 5,934 6,270 6,646
Activation Fees [US$m] 154 138 91 79 56 46 31 30 14 7
Outgoing Voice [US$m] 1,784 3,002 3,638 4,063 4,386 4,802 5,170 5,472 5,797 6,152
Incoming Voice [US$m] 0 0 0 0 51 57 93 100 106 112
Voice VAS [US$m]
In-Country Roamers [US$m] 107 173 208 234 257 285 311 332 353 374
Data Revenue [US$m] 89 142 214 299 385 513 616 711 791 838
Messaging [US$m] 88 138 208 281 349 456 529 598 650 689
Mobile Internet Access [US$m] 1 4 6 19 36 57 87 113 141 150