help with discussion
Jiaxxi
NFLAroundtheWorld_LeagueAnnouncesTeamsAddingMoreGlobalMarkets.pptxNFL Around the World: League Announces Teams Adding More Global Markets
Current Events Group 1 Week 4 - Stephen Canillas
Basic Background
Began about a year and a half ago
NFL introducing International Marketing Rights and Global Markets Program
Teams are allowed to sell sponsorships, set up fan clubs, create alliances with local sports teams, and do almost anything they do in the U.S.
Pairing have been given to a Foreign Country and a team
As of right now, there are 21 teams in 14 countries and 40 total markets
NFL pushes this program in hopes to achieve their $25 billion dollar revenue goal
Examples of Pairings
ATL FALCONS connect with GERMANY -
On March 23, 2023 Greg Beadles (owner of Atl Falcons) announces that NFL awarded the team with International Marketing Rights
Germany already has a strong fanbase - “The NFL announced early last year that it would play a 2022 regular-season season game at Munich's Allianz Arena, the first of four in Germany over the next four years. The demand was overwhelming.” (Scott Blair)
Other Examples include-
Revenue
National media makes up about 67% of the league's total football-related revenue. In addition, teams total about $200 million in revenue from non-NFL events, such as concerts, at their stadiums. (Forbes)
International media, on the other hand, expands global reach.
NFL teams can:
host international games in different countries
Partner with local broadcasters to televise games
Organise fan events
Leverage social media platforms
Why I Found this Interesting
It is interesting to see how this American-based sport does on a global level.
Anticipation for the future
It is a great thing for fans worldwide
Three Questions
Should this program be done for all American-based sports (MLB, NHL, NBA)?
How has social media helped NFL fans engage with international fans?
Do you see this program helping the NFL’s revenue increase, or can it backfire and drop revenue down?
Articles Used -
https://theathletic.com/4543000/2023/05/23/nfl-global-markets-germany-ireland/
https://www.atlantafalcons.com/news/falcons-connect-germany-nfl-fans-global-markets-program
https://www.forbes.com/sites/mikeozanian/2023/07/11/nfl-national-revenue-was-almost-12-billion-in-2022/?sh=2a370c982d74
