Week 2 - Assignment

Submit the next section of the Final Marketing Plan, Situational Analysis (Section II D & E of the Marketing Plan Outline). The analysis should be completed on STARBUCKS

· D. The Company

· Mission

· Product/Service Offering

· Positioning

· SWOTT Summary:

· Strengths

· Weaknesses

· Opportunities

· Threats

· Trends

· Historical Results

· E. Competition

· Direct Competition

· Indirect Competition.

The Final Marketing Plan Section II: Situational Analysis.

· Must be two double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center

 Links to an external site..

 Must include a separate title page with the following:

· Title of paper

· Student’s name

· Course name and number

· Instructor’s name

· Date submitted

 Must document all sources in APA style as outlined in the Writing Center.

 Must include a separate references page that is formatted according to APA style as outlined in the Writing Center.