new release

Instructions

Final Writing Project/Writing Project 9: 

NEWS RELEASE – SNOW TRIAD WINNER (100 POINTS)

 

DUE AS FOLLOWS:

· 11 p.m. Wednesday, April 25

· Submit to Final Writing Project (Writing Project 9) dropbox on D2L

 

INSTRUCTIONS:

 

Park Ranger Public Relations has been hired by Homer Simpson to promote a new sport known as Snow Triad. Simpson is founder and president of a nonprofit organization, More Olympic Sports Foundation (MOSF). Your job is to develop public relations materials to support his new sport.  (Additional details can be found in the SS18 Scenario Brief on D2L.)

 

In Writing Project 1, we developed a blog post to raise awareness of Snow Triad. In Writing Project 2, we drafted a letter to Sue Sylvester, President of the International Olympic Committee (IOC), informing her of the success of Snow Triad in Park City, Utah. In Writing Project 3 and 5, we developed a news release to introduce Snow Triad to the news media and announce the 15th competition at Utah Olympic Park. In Writing Project 6 and 8, we announced Snow Triad was adopted as an official Olympic sport and announced the spokesperson for Snow Triad is Ashley Caldwell, U.S. Olympic aerial skier and World Championship gold medalist. She will also attend the event to award the winners. 

 

In Writing Project 9, we will assume we are living in the future after a successful Snow Triad took place at the 2022 Winter Olympics in Beijing. Your task is to draft a news release to announce the winner of Snow Triad’s debut in the Olympics. Shaun White, three-time Olympic gold medalist, took first place in the first-ever Snow Triad. Ashley Caldwell awarded the gold medal to White after his superb performance on the snowboard halfpipe, aerial ski jump and figure skating rink. As the winner, White received $1 million as a cash prize. 

 

To succeed, your news release must reflect the format and style elements described in your textbook and discussed in class. Your release must:

 

· announce Shaun White placed first, winning a gold medal at the first-ever Olympic Snow Triad

· mention White received $1 million as a cash prize for winning gold

· Ashley Caldwell awarded the gold medal to White after his performance

· include key details about the debut of Snow Triad at the 2022 Olympics in Beijing 

· briefly describe MOSF 

· briefly describe Snow Triad

· include a quote from Simpson and White

· include supporting detail paragraphs for each quote

· promote the Facebook page and website

 

Other considerations:

· The date on your news release should be your due date in 2022. 

· This news took place in the past. The body of your news release should be past tense. 

· Remember the inverted pyramid.

· Remember that you can invent quotes for your speakers. In this case, you have no choice.

· Remember who your target audience is.

· Remember the news voice and attribution.

· Remember to use AP style. 

 

See the lecture notes for more direction and insights.

 

Technical Requirements and Disclaimers:

· Leslie Knope, APR, is the contact person for this release.

· Use your section’s due date as the release date.

· DO NOT put your name on the release!

· Do NOT transmit the release! This assignment is based on a fictional situation.

· Prepare your post as a Microsoft Word file and attach it to the D2L dropbox.

 

This assignment includes fictional information. “facebook.com/moreolympicsportsfoundation” is a fictional Facebook page. “mosf.org” is a fictional website.

Attachments