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NewProductDevelopment.docx

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New Product Development

P&G is looking for new products to add to their company portfolio. Since their budget is limited, only one new product many be developed this fiscal quarter. The other proposals will be reviewed for future development as funds become available. 3 pages

We are combining Tide antibacterial spray, with Scentbird fragrances as spray, it’s like a dry wash, but it makes smell better than just Tide antibacterial spray or just, Scentbird fragrances

· provide a short history and mission statemen and vision of the company.

· Explain why you feel there is a need for the new product. PRODUCT

· How would you be able to achieve AITA” Brand Awareness, Interest, Trial, and Adoption? 