discussion

1- Read the following examples. Which of the products are relatively elastic, and which are relativity inelastic and why?

· Refrigerator

· Gasoline

· Internet service

· Pair of jeans

· Diamond

· Scarves

· Orange juice

· Salt

· Computer

· Concert tickets

2- Watch the provided video. Marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and dealer effectiveness.

· Goal is speeding the sales process and increasing sales volume.

· Produce best results when combined with other marketing activities, such as advertising.

· Cannot overcome poor brand images, product deficiencies, or poor training for salespeople. \

What effective Personal Selling did "Gordan" use to sell the G Series Pro?

https://www.youtube.com/watch?v=FVOzs1HK66A&feature=emb_title

3- Read the following examples. Determine the type of differential or new-product pricing used as the pricing strategy.

· Every year Dillard’s offers a Fourth of July sale on its products.

· Coca-Cola quickly gained market share in a new market by pricing products lower than competitors.

· At car dealerships it is common to haggle over the final price of a car purchase.

· A U.S. textbook publisher sells textbooks in the United States at one price, but will sell foreign editions at a lower price for students in other countries.

· Tiffany &  Co. introduced a new emerald necklace by charging the highest  possible price to reflect its prestige.