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Mission
A mission statement refers to a short explanation of the purpose of the company that identifies its operation goals, geographical operation region, primary market or customers, as well as the kind of services or products it offers (Andreasen, Kotler, & Parker, 2008).
We believe that we are on the face of the earth to create superior and delicious foods and services and this will not change any soon.
We intend to be the world leader in the development, creation, and generation of services and tasty food in the Fast Foods and Hospitality Industry.
Vision
Together with fun-filled and delightful family experience to the society which it serves, the vision of the company is to provide a wholesome, delicious, and fresh dishes and meals to its customers (Burns, Bush, & Sinha, 2014).
The staff of hotel functions to get the guests to think of the company when they leave, as this shall make the guests love Jamat Group and return later.
Values
The goal of the company is to accomplish and sustain a leadership position in its industry and markets, therefore establishing a value for its employees, shareholders, and clients.
Respecting the interests of all its stakeholders, the firm also dedicates in functioning sustainably and handling its ethical and social roles as a corporate citizen.
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Mission, Vision and Values
Foods and services
World leader in development, Creation and Generation of services
Customers business values
Simplicity
Wholesome, delicious and fresh food
Memorable experience
Sustainable environments
Sustain leadership position
Strengthen the earning power
Respecting the interest of the stakeholders
Integrity, Transparency and Honesty
External Analysis
Opportunities
Opportunities for an organization are the areas which the business can exploit to earn more revenues (Chernev, 2015).
People are now more inclined to purchase healthy drinks, foods and other products that minimize diseases because the perception and perspectives have changed (Cohen, 2005).
The demand for healthy brands in developing countries and emerging economies are rapidly increasing, and the company will therefore think of exploiting such market opportunities (Cravens & Piercy, 2006).
Jamat Group has major growth opportunities
Threats
Stiff competition: Jamat Group will face stiff competition from well-established companies in the Hospitality and Fast Food industry.
High-Priced Raw Materials: The cost of end products increases as the cost of raw materials increase; this is because the high cost of raw material enhances the overall value of production.
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Strength
Threats
Opportunities
Weakness
Market Gaps
Consumers inclination towards fast food and healthy drinks
Eco-Friendly
Stiff Competition (Starbucks, McDonald)
High Priced Raw materials
Internal Analysis
Strengths
Strong brand, highest revenues in the industry, and extensive product are the strengths that support the ongoing growth and success of the business are some the strengths of our organization.
The strengths will support service attractiveness that is critical in maintaining the success of the company.
Weakness
Limited penetrations in the developing markets
The company has a business model which other companies can easily imitate (Kotler, Bowen, & Makens, 2009).
By SWOT analysis, the company should strategically maintain offline and online competitive advantages in overcoming its weaknesses, and negative effects
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Strength
Strong brand
Threats
Opportunities
Weakness
Limited Brick and mortar
Highest revenues
Extensive products
Imitable business model
Environmental Scanning
Political Factors
Political factors are the government or state policies such as the intervention degree in the economy, the extent the government is subsidizing companies, and goods and services it wants to offer (Cravens and Piercy 2006).
The stable political environment in the country will impact positively on the operations of the Jamat Group.
Economic Factors
Economic reforms can have significant impacts on the behaviour of the firm. For example, in the country, low interests rates promote investment since it costs less to borrow (Hair, Celsi, Ortinau & Bush, 2008).
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Political Factor
Intervention in degree of Economics
Economic Factor
Government subsidizing companies
Good Services
Economic growth
Changes in taxation
Rate of interest
Exchange rates
Environmental Scanning
Social Factor
Willingness
Hiring young workforce
Technological Factor
New process and products
Collaboration with External partners
Availability to work
Expansion (merges and acquisition)
Developing staff members
Research and development
Environmental Scanning
Legal Factor
Product recycling
Environmental Factor
Climate and Weather changes
Environment friendly process and products
Increase in wage
Introduction to disability
Age discrimination act
Industry and Competitors
Starbucks
Generate unique and higher quality products.
Popularized the alternatives of "light and healthy."
Retail outlets planned for Italian bakeries are mostly decorated using inviting ambiances.
McDonalds
Largest company in the fast food industry worldwide (Andreasen, Kotler, & Parker 2008).
30% of market share in the fast food industry in Europe.
Firms Resources
Identifying competencies, assets and capabilities
Knowledge
Information
Firm attributes
Organizational process
The hotel will use the resource-based view which is a managerial structure utilized in determining the strategic resources with potentials in delivering comparative advantage to the company (Andreasen, Kotler, & Parker, 2008).
The resource-based view concentrates managerial attention on the internal resources of the hotel in the efforts of identifying those competencies, assets, and capabilities with the potentials of delivering superior competitive edges (Katz, 2009).
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Firm’s Resources
Relationship with clients
Knowledge
Culture
Reputation of the company
TANBIGLE
Cash
NON -TANGIBLE
Trademark
Patent
Brands
Inventory
Plant
Machinery
Raw materials
Real Estate
Strategy Formulation
CHANGE
Organizational, individual, and group abilities and the conditions of work
Nurtured to the highest level possible, individuals involved
Comprehending the fundamental philosophy and values of Organization Development: Organizational development is usually known as a normative or values-based practice field (Andreasen, Kotler, and Parker 2008). The four major value orientations that have helped to establish the fundamental organization development philosophy are an evolving orientation of social-ecological systems, client-centred consulting, democratic principles, and humanistic philosophy.
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Business Strategy and Competitive advantage
Hiring
Digital Hospitality
Outstanding service
Differentiation of Goods and Services
Integration of IT with Human Resource
High quality,
High Standards
Strategy Implementation
Food and Beverages
Logistics
Finance
Human Resources
Front Office
Marketing, Sales, Research and development
Evaluation and Control
Final Stage of Strategic Management.
External and Internal analysis are the foundations for existing initiatives, measurement of performance and taking corrective measures in Human Resource Management.
Evaluation involves the process of establishing the given strategy effectiveness to accomplish the objectives of the company, and control refers in taking corrective measures wherever necessary.
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References
Andreasen, A. R., Kotler, P., & Parker, D. (2008). Strategic Marketing for Non-profit Organizations, 44-53. Upper Saddle River, NJ: Pearson/Prentice Hall.
Burns, A. C., Bush, R. F., & Sinha, N. (2014). Marketing Research 7. Harlow: Pearson.
Chernev, A. (2015). The Marketing Plan Handbook. Cerebellum Press.
Cohen, W. A. (2005). The Marketing Plan. John Wiley & Sons.
Cravens, D. W., And Piercy, N. (2006). Strategic marketing 7. New York, NY: McGraw-Hill.
Hair, J. F., Celsi, M., Ortinau, D. J., & Bush, R. P. (2008). Essentials of Marketing Research. New York, NY: McGraw-Hill/Higher Education.
Katz, J. A. (2009). Entrepreneurial small business.
Kotler, P., Bowen, J. T., & Makens, J. C. (2009). Marketing for Hospitality and Tourism. Prentice Hall.
