professional email and instructional manual

Choose a company and write an email regarding its policy, practice or product.

This assignment works best if you apply it to a real-world situation that you experienced. It is not mandatory that this assignment be constructed around an actual situation to earn course credit, but the writing will be easier and more meaningful if you can apply this practically.

You should write this email expecting to send it to the company.

_______/5 Formatting

Email maintains consistent use of font and size.

If used, color, bold and italics enhance understanding or clarity for the recipient.

Shorter paragraphs used than a standard business letter. Paragraphs separated by one line.

_______/5 Language use/mechanics

Email remains free of grammatical and/or spelling errors, typos and incorrect facts.

Sentences vary in length and structure (simple sentences blended with compound).

_______/5 Organization/focus

A clearly developed email concentrates on relevant information only.

Write the email clearly and concisely, one that permits readers to easily understand the issue/problem in one reading.

Vocabulary matches intended audience.

_______/10 Content and tone

First paragraph must state the issue, problem or malfunction.

State a clear but reasonable expectation of remediation, repair or corrective action.

Write with an assertive voice but not one that sounds vulgar, demeaning or insulting.

Point deductions will result from each use of I think, I feel and/or I believe.

Omit emotional pleas and/or unnecessary information.

____/Penalties: Errors in spelling, grammar or punctuation cost between a half point (.5) and a full point (1) each. Please carefully proofread your work.