Marketing

New Directions:  Based on the information you about the current marketing plan for your brand, identify a major problem or opportunity (for your company or brand) that you want to address with changes, including:

A. Marketing Objectives (list 3 or 4 outcomes that can be achieved by altering a target market, introducing a new product, or substantially changing elements of the marketing mix to address the problem or opportunity.

B.  Marketing Strategies

1. Any changes in the consumer or business target markets

2. Any target market segments that will remain the same

C. Marketing Mix

1. Positioning the product and product strategies. Include packaging, branding, and introduction of any new product lines

2. Pricing strategies (using terminology from the text)

3. Promotion strategies (current and new recommendations) – (again, using terminology from the text)

4. Distribution strategies (current and new recommendations)

D.  Implementation Strategies

E. Monitoring and Control Strategies 

Sources in APA Format