business proposals or proj.

Title page

Name and Id

Table of Contents Introduction: 2 Multi-Player Experience: 2 1st Rollover: 2 2nd Rollover: 3 3rd Rollover: 4 4th Rollover: 5 5th Rollover: 5 6th Rollover: 6 7th Rollover: 7 8th Rollover: 8 The summery of the game play: 9 The benefit of the course: 14 Future: 14 Conclusion: 14

First, we were required to change the name of the company to our selective name. I named company Bikes. I went through the year ahead report to understand the general idea of the market and to learn the steps required to make decisions for the business. According to that strategy, we applied a moderate price and advertising campaign especially in the magazine and a little bit in PR and produced the mountain bike more than we need to get rid of loss of sales. We were only allowed to operate the company with a mountain product. We tried entering amounts which were higher than the default price such as $700 with a significant change in the PR and advertisement.

In 2019 our shareholder value was $12.79. Competitor was leading the competition at that time with highest SHV 13.17 and Superbikes had the lowest SHV of 10.98 that set our position on the 2nd place. Whereas the Change in SHV from last year was 21% for our company and the lowest change for Competitors was 11%, and the highest was again 21% for Competitors. The retail sales were $00000 and the profit after tax was $0000.

On the second week of the game, I started with bit more understanding of the basic idea of this simulation; I was better in decisions for the first few years than last week. Following recordings have been made during the gameplay. After discussing with our respected tutor, I understood to focus on advertisements for the first year. I started back again and made decisions according to the suggestion. The year consisted of branding and distribution margin. I decided to decrease the price to $705 to increase our sales.

After studying market research, I realized that we must focus on production and high awareness. Therefore, I decided to increase my production as well as forecast sales. I raised brand awareness and $700000. We provided our retail shops 25% margin over sales. Following are the results after the rollover:

The results were promising if I compare them over the period we spent on this simulation. I realized that there was a rise in awareness and PR. There were no lost sales and the rise in the share market was significant. Spending on branding was crucial for these results.

The decision planning for the year 2021 was according to the instructions given under the year ahead report, and I made sure that I stick to the principles underlined there. I increased the retail price a little bit with more spending on advertisement and PR campaign. I raised the budget for the quality sector to keep it up to 80%. I increased the production to keep the sales and the market share at the rising level as shown in previous reports. The following results are recorded after the rollover:

Our shareholder value increased as compare to the SHV of the previous year 2019, it became $17.92. The competitor was leading the market with highest SHV of $17.99, and Competitor that year by increasing their SHV to $1.97 and beat Competitor which had the SHV of $9.57. We managed to increase the Change in SHV from last year to 40.1%. We had the highest Change in SHV from last year of 40.1%. Whereas, the lowest Change was -14.8% for KZ BIKE.

Finally, we got all the control in the 4th year of the game. We increased our capacity, and we paid a lot in the efficiency and quality and branded our product to add more awareness. The new product was also introduced in Multiplayer for the 4th year of the business. Very clear instructions were provided at the year ahead summary. That was the most important information and reasonable help to make adequate strategies.

We improved our mountain, launched Road bikes that cost us almost $3m. We increased our product price because of the improvement of the products. The Road bike is a very expensive product. From the market reports, we found that the quality is king for Road bikes and spent a lot in the Magazine in PR.

The outcome for the year 2022 was encouraging as SHV had risen in that year. This was made possible due to spot on distribution strategy. Our shareholder value increased compare to the Shareholder Value (SHV) of the previous year 2021; it became $37.55. We were proudly leading company in our world. Prime naalain was also leading the market, but they were in the second position with SHV of $37.55.

For next year planning, I decided to repurchase shares and distribution of dividend. I also planned to launch a road product with a price of $2100 with the production capacity aligned with other production of the product. The price for mountain bike was increased as well as for youth bike. The decision of $0 dividend was also made with the maximum number of shares repurchase.

If I compare the previous years with other, I performed well in this year. I need to focus more on the finance area. Eventually, results were good for the last two years with the increasing SHV. Our shareholder value increased in the year 2023 as compared to the SHV of previous year it became $61.35. Competitor was the leading company in the market in our world. Competitor had the lowest SHV in our world at $18.09.

We repurchased all the equity which also contributes a lot to increase in our shareholder value, and we paid the maximum amount of dividend. There was an extra slot given to launch another product, but we decided not to launch a new product because we had already launched all the product segments. If we launched a product, it would be the same as competing ourselves due to 3 products in the market — the result below demonstrating the how effective our decision was.

Our shareholder value increased in the year 2024 as compared to the SHV of the previous year 2023; it became $71.58. We were the leading company in our world. The competitor had the lowest SHV in our world at $15.08. We managed to increase the Change in SHV from last year and secured a change of 543%, and we are leading in the market. The competitor had 35% changes compared to last year.

The year 7 in the simulation was average compared to the previous years. We stopped improving and launching a new product which cost several million dollars. We looked through the reports and from the market research reports, we found that it is okay to continue with the current product and the cost we made before for advertising and public relation and branding. As we have bought all the shares and that remain 800000 shares, we paid the maximum amount of dividend to increase our shareholder value. We can find the result in the industry benchmark below:

Our shareholder value increased in the year 2025 as compared to the SHV of the previous year 2024; it became $105.08. We were the third leading company in our world. The competitor had the lowest SHV in our world at $15.43. We managed to increase the Change in SHV from last year and secured the change of 840%, and we were leading the market. The competitor had 39% cumulative Change.

We followed the previous year strategy in the 8th year. As we stopped improving our product, we decrease our product price to make stability in the sales. We paid the dividend as much as we could to increase our shareholder value. In the last year we hardly changed any decisions, but again we reduced our product price to maintain previous sales. We decrease the capacity and maintain efficiency and quality index in 90% to 95%. We sold well in the last year of the simulation.

Our shareholder value increased in the year 2025 as compared to the SHV of the previous year 2024; it became $105.08. We were the third leading company in our world. The competitor had the lowest SHV in our world at $15.43. We managed to increase the Change in SHV from last year and secured the change of 840%, and we were leading the market. The competitor had 39% cumulative Change.

Financial statement at the end of the 8th rollover:

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