SPSS Assignment

Applied Research in Business – BUSM20000D Research Project - Data Analysis (20%)

Group: Area Evaluation Criteria Comments Grade Research Hypotheses

- Minimum 8 -10 hypotheses (2 per student) - Clear statement of null and working hypotheses - Question numbers included in hypotheses - Correct formulation of hypotheses H0 and H1

/10

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Descriptive Statistics for Demographic Questions

- Accurate description of your case sample - Correct description and analysis of all demographic

questions included in the data set - Appropriate tables and graphs summarizing descriptive

statistics per variable (Use Excel to construct your graphs, bar charts, etc.)

/10

Statistics used and Significant findings

- Correct use of statistics chosen (accordingly to the level of measurement of the variables) to test your hypotheses

- Accurate reporting of significant differences in crosstabs, t-tests, ANOVAS, correlations, regressions

- Clear reporting of key statistics such as F, t, r, r2, α, or p values, etc.

- Appropriate rejection or acceptance of null hypothesis

/30

Graphical representations

- All hypotheses included graphs and tables to feature significant findings and were properly labeled and formatted using APA 6th Ed

- Graphs and tables titles were related to main variables displayed

- Lack of use of APA 6th Ed will give you a 0 in this section

/20

Interpretation of Key Findings and Business Implications

- Key findings accurately outlined - Coherent and logic analysis - Explanation of evidence/findings in terms of business

research findings or human behavior - Findings relate back to research hypothesis and

provide feasible and practical recommendations

/20

Appendices: - Complete listing of all percentage summary tables for demographic variables

- SPSS outputs well organized by hypothesis (Appendix A, Appendix B, …)

- Easy to navigate, no tables cut off, complete listing of all relevant outputs

- Appropriate testing techniques used for each combination of variables (hypotheses)

/10

Total= _____/%