Marketing Plan
babi
new_ppt_bhragav_management1.pptx
Marketing tactics
Marketing Tactics:
Marketing tactics are regular day to day moves which organizations makes to increase their market share, competitive pricing and enhance customer service.
The main factors involved in implementing marketing tactics are timing, local conditions and duration of tactic.
Below are the some of the tactical marketing strategies we would like to implement are:
Tactical strategy: Products
constantly work with clients and customers to find out their preferences, desires about product range and arrangement displayed on the website and quickly respond them back with changes required and if necessary, enhance website as per their requirement.
second thing we would like to concentrate on is free product delivery and free return policy fro products depending on season.
Marketing TACTICS
Tactical strategy: Pricing
Pricing is one of the important factors for making profit margins, for improving profit margins increasing prices of products sold is the only easiest and essential way.
Increase of price should be handled carefully , we have to analyze the market price go accordingly, and improving prices with minimal margin would be a good tactic because the overall sales and market share will give us a big profit margin.
Tactical Promotion:
Promotional tactics have to be up to date and fresh strategies with a time line defined.
Promoting products by means newly available platforms like on Facebook, YouTube, twitter and other websites.
Introducing new promotional offers like providing referral bonus for existing customers, which will increase both market share and also customer base.
The other tactic is to promote the products which we get higher profits on the home page of the website.
Tactical Distribution:
Distribution is chain of activity from the product seller to end customer. The overall product cost has a major portion of distribution costs. Reducing these costs will definitely improve profit margins for all of the entities.
We are planning for strategy to implement business to customer and business to business , establishing a network between these would improve communication and help in reducing the costs for distribution
Implementation and control
For success full implementation of marketing tactics proposed above some of the actions required are outlined as below which are to implement in day to day cycle.
Developing website to support proposed changes
Creating groups in social networking sites
Conducting webinars in YouTube as such they reach targeted audiences
Working directly with business organizations to get there products without any middle distribution units
Publicizing offers and price changes in all forms of media
Customizing plans for all type of sectors.
For faster deliveries integrating with postal agencies
Co-coordinating with customers and businesses for successful implementation of cash on delivery
Coming to control measures above proposed implementation plan can be trailed step by step and based on the results proposed marketing plan can be implemented.
As most of the steps are technological based the implementation cost will be minor portion compared to the profit margin. But it will definitely help to withstand current competition and also to improve customer base.
BREAK EVEN ANALYSIS
Break Even:
When cost of producing a product is equal to sales achieved it’s a break even. Any sales a head of breakeven are profits.
Break-Even Point:
Number of sales needed to achieve break even is called as breakeven point.
Calculating Break Even:
Here,
Fixed cost is the sum of all costs required in producing a unit/product
Average Price is the final selling price of unit/product.
Variable Cost is the costs incurred with additional expenditure involved for enhancing quantity or quality of production
BREAK EVEN POINT AND CHARTS FOR AMAZ-IN
As we are referring to ecommerce a single unit is referred to a single transaction.
Considering the proposed marketing plan the costs or expenses incurred to implement is $8000 approx. which is higher than the present expenses, which is around $1 per transaction so the selling price here $4 approx. for each transaction.
So considering
Fixed Costs = $8,000
Variable Cost Per transaction = $1
Selling Price Per transaction= $4
2667
So the break even point would be 2667 transactions.
BREAK EVEN POINT AND CHARTS FOR AMAZ-IN
| Units | Variable Costs | Total Costs | Total Revenue | Net Profit |
| 0 | $0 | $8000 | $0 | -$8000 |
| 100 | $100 | $8100 | $400 | -$7700 |
| 400 | $400 | $8400 | $1600 | -$6800 |
| 500 | $500 | $8500 | $2000 | -$6500 |
| 900 | $900 | $8900 | $3600 | -$5300 |
| 1000 | $1000 | $9000 | $4000 | -$5000 |
| 1100 | $1100 | $9100 | $4400 | -$4700 |
| 1200 | $1200 | $9200 | $4800 | -$4400 |
| 1300 | $1300 | $9300 | $5200 | -$4100 |
| 1400 | $1400 | $9400 | $5600 | -$3800 |
| 1500 | $1500 | $9500 | $6000 | -$3500 |
| 1600 | $1600 | $9600 | $6400 | -$3200 |
| 1700 | $1700 | $9700 | $6800 | -$2900 |
| 1800 | $1800 | $9800 | $7200 | -$2600 |
| 1900 | $1900 | $9900 | $7600 | -$2300 |
| 2000 | $2000 | $10000 | $8000 | -$2000 |
| 2100 | $2100 | $10100 | $8400 | -$1700 |
| 2200 | $2200 | $10200 | $8800 | -$1400 |
| 2300 | $2300 | $10300 | $9200 | -$1100 |
| 2400 | $2400 | $10400 | $9600 | -$800 |
| 2500 | $2500 | $10500 | $10000 | -$500 |
| 2600 | $2600 | $10600 | $10400 | -$200 |
| 2700 | $2700 | $10700 | $10800 | $100 |
| 2800 | $2800 | $10800 | $11200 | $400 |
| 2900 | $2900 | $10900 | $11600 | $700 |
| 3000 | $3000 | $11000 | $12000 | $1000 |
The below is the projection of profits if break even point is crossed estimating around 3000 transaction max the profit after implementing the plan would be $1000
Break-Even Analysis Chart FOR AMAZ-IN
The below is the break even graph, and the break even point is were the total cost and total revenue line contacts.
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Total Costs 0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000 2100 2200 2300 2400 2500 2600 2700 2800 2900 3000 8000 8100 8200 8300 8400 8500 8600 8700 8800 8900 9000 9100 9200 9300 9400 9500 9600 9700 9800 9900 10000 10100 10200 10300 10400 10500 10600 10700 10800 10900 11000 Total Revenue 0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000 2100 2200 2300 2400 2500 2600 2700 2800 2900 3000 0 400 800 1200 1600 2000 2400 2800 3200 3600 4000 4400 4800 5200 5600 6000 6400 6800 7200 7600 8000 8400 8800 9200 9600 10000 10400 10800 11200 11600 12000
