Week 4 - Netflix

Yvette Garcia

Mr. Duhart

BUS/475

February 24, 2020

Netflix

The success of Netflix is attributed to its competitive advantage and business strength that has enabled it gain global expansion and dominate the global market. The competitive advantage is main strength that has the capability of pushing the company towards achieving its set objectives. Therefore, despite the difficulties being experienced by businesses in the global market today, Netflix has managed to bank on its competitive advantage to thrive in the market.

One of the most important objectives of the project is to become the best provider of entertainment in the globe. In addition, the company has the objective of creating accessible market for film makers worldwide. Besides, Netflix also aims at assisting content providers find global audience. Finally, the company also aspires to be the main provider of licenses to entertainment providers.

RACI Matrix

Project Activity	Project Manager	HR Manager	IT Manager	Client
Entertainment provision	A	I	R	C
Licensing	A	C	C	I
Global market/audience	A	I	R	C

The objectives that have been identified are important towards ensuring growth of the company and ensuring that it maintains its position in the market. For instance, offering to provide entertainment contents to audiences all over the world will ensure that the company attains a large customer base which enhances its competitive advantage and the ability to stay dominant in the market. On the other hand, becoming the main licensee of the content providers will also ensure that the company fosters good working relationship with such stakeholders.

The two most important metrics that the company can develop to assist in evaluation of the appropriateness of the objectives that have been set include Objectives and Key Results (OKRs) and Key Performance Indicators (KPI). Objectives and Key Results is a process which employ two stages to identify the objectives that a company ought to achieve over a given period of time as well as the results. In addition, the metric also measures success in achieving objectives or the progress towards the same. The metric is suitable for projects which require aggressive growth and to push beyond the limits of what the company is already achieving.

In addition, the key performance indicators metric identifies the most important indicators during the process of growth. The approach assists the project managers to rate their performance against the set objectives. KPI works in terms of the benchmark or the set target and the business goals and objectives. The metric is important in determining the performance of the select few.