2 pages

Running Head: NESTLÉ’S PUBLIC RELATIONS TO IMPROVE MARKETING 1

NESTLÉ’S PUBLIC RELATIONS TO IMPROVE MARKETING 2

Nestlé’s Public Relations to improve Marketing

Aretha Ribeiro Monteiro Pereira

Southern States University

February 25, 2021

Nestlé’s public relations to improve marketing

Nestle Purina is pet food that has obtained markets worldwide, making Nestle more prosperous than most of its competitors. However, the rising competition threatens to make Nestle irrelevant in its market, but the company uses global public relations through the interactive website to market its products and maintain trust. Nestle carries a strategic communication to build and maintain trust with all its clients by eye-catching campaigns and using experts to deliver what the clients expect. "Good food, Good life" is a famous quote used by Nestle to catch customers' attention and all people who want the best diet for their pets. The quote attracts new clients while the existing ones gain more interest (Balmeo et al., 2017).

The quote, which is primarily shared in social media and other platforms, creates a craving that tells clients to rely on the company for all its pet food they need. The company makes accurate their commitment to providing good food by involving the experts to ensure that the pet food is analyzed and tested to meet all the organization's standards and expectations. When clients buy pet food and realize that their pet grows well, their trust is gained, and they will become loyal customers’ courtesy of the quality goods delivered. The trust gained improves the firms' overall image and makes more customers believe in Nestlé’s quote. Innovation and using E-marketing improve Nestlé's overall image. The people who interact with Nestle will form a positive perspective about the company and look for other products that the company sells, like human food (Mialon et al. 2020). The company has existed for a long time. It has undergone both economic and political turbulence. Still, its positive quote of "Good food, Good Life" attracts more people globally who wish to use its product to improve their pets' health. Nestlé’s positive public image through public relations is maintained by innovation and using experts in the production process.

References

Agustin, A. V., Juliano, G., Banan, E. T., Cabotage, M. D., & Balmeo, B. E. (2017). The effectiveness of online marketing on the food business.

Tanrikulu, H., Neri, D., Robertson, A., & Mialon, M. (2020). The baby food industry's corporate political activity: the example of Nestlé in the United States of America. International breastfeeding journal, 15, 1-12.