2 pages

Running Head: NESTLE PURINA MARKET PROFILE 1

NESTLE PURINA MARKET PROFILE 4

Nestle Purina Market Profile

Aretha Ribeiro Monteiro Pereira

Southern States University

February 3, 2021

Nestle Purina Market Profile

Nestle is a famous food processing industry which is headquartered in Vaud, Switzerland. The company traced its origin back to the late 1860s and flourished well during the First World War. The founder was Henry Nestle and focused on mergers after its merger in 1905 with the Anglo-swiss milk company (Singh, & Alazmi, 2019, October). The company has a wide range of food products, but I will focus on Purina dog food in this analysis.

The product is bought mostly by pet owners who have dogs in their compound. On average, there are 54 million households with dogs in the USA alone, with an approximation of 84 million dog pets. On a global scale, there are many pets, and all dog owners will always go for Purina. However, some specific customers would wish for chicken protein in their dog food because Purina lacks chicken protein. The food product serves all pets who require food rich in nutrients except chicken-based protein. There is a market need that the product does not meet, especially for professional pet keepers who wish to have chicken protein and natural dyes to ease their animal's digestion. As it is currently, the artificial dyes and the absence of chicken proteins make it cause digestive problems, especially for junior pets (Singh, & Alazmi, 2019, October).

Every product solves a particular problem in the market, and Nestle Purina translates food for dogs to remain healthy. The food is very rich in protein. Most customers buy the dog feed-Purina because it is protein-rich, soft, and crunchy, which is loved by dogs for its sweet taste. The product has a wide range of prices per their packages, which start from as low as $12.52 for a 20lb bag. The prices are also customized as per the customer's needs (Mermelstein, 2015). The product is bought throughout the year, but the sales increase during holidays when more students are at home taking care of their pets. The development enjoys market worldwide. All the contents have well-established branches where the dog food can be obtained in their currency.

References

Mermelstein, N. H. (2015). The Pet Food CupboardIsn’t Bare. FOOD TECHNOLOGY, 69(4), 115-119.

Singh, A., & Alazmi, F. K. (2019, October). A Case Study on Nestle. In Journal of International Conference Proceedings (Vol. 2, No. 2, pp. 80-85).