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Please answer the following case questions based off of the “Netflix” case:

· Why do you think that Netflix’s changes to its pricing configuration were so problematic? How do you think they could have fostered a better customer experience while still increasing prices?

· Analyze pros and cons of the possible pricing options Netflix could have chosen after the “Summer of Discontent.” Was the choice they made the best one? Why or why not?

https://www.academia.edu/35382364/Netflix_Pricing_Decision_2011

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