Urgent Project Final

Strategic Plan for the NBA to increase audience

Cedrick Greer

NETW583

2/6/2020

Analysis of the financial status of potential customers

To maximize the number of customers, an organization needs to understand the customer's financial capability to understand what price to set, an amount that the customer can pay comfortably (Woodham, 2010). For the MBA ticket, most of the fans who would want to see the games usually are college students (Mendelson, 2016). This target market is characterized by individuals who depend on their parents for the financing of their stay in the university (Staton, 2015). They spend what is given to them on basic needs and are left with some little cash, which they can spend on the ticket. The plan is to reduce the cost of the card so that every student can afford to buy it (Ramsborg & B Miller, 2015). The card is the last option for the student because I considered a luxury expense; therefore, the company should make it worth to be prioritized by the students (Wright, 2015). The company should also give promotional tickets to those who are not able to pay (Tomlinson, Buttle, & Moores, 1995).

Preparation of event posters for promotions and advertisements

a) Signs are beneficial when creating awareness to the public about the events; this increases the number of audiences that will want to attend the events (Hoyle, 2010).

b) Through visual retention impact, the posters attract the attention of the student more than the verbal form of promotion (Tiago & Veríssimo, 2014).

c) The audience does not take information that is shared verbally seriously because they have no proof, and as well it can be rumors unlike when the audience read it from a poster (Hertz & Alfr, 2011).

d) When a person reads a poster, it only means that they are interested, unlike telling people who may not be affected.

Involving influential individuals such as celebrities in organizing the even

Celebrity and starts often have followers and connections to fans and followers. When organizations use a star as their cover photo, it attracts more people to attend the events (HANSSON., 2018). Some fans will only participate in the event due to the celebrity presence, and as a result, more people will be attracted to the game (Tomlinson et al., 1995).

Use of social media platforms such as Twitter, Facebook, and WhatsApp to advertise the game event

The target audience for the NBA event is a student. Since most students use social media more than anyone else, reaching for the student using social media will be ideal for achieving a high number of audiences and fans (Gilligan, 2014). Due to the social media, awareness of the event, the audience, and fans turn up in the game will increase.

Creation of website where fans will be interacting

Through the website, the fans can interact with each other and create a solid bond between each other that makes the basketball interesting. Through the site, all those fans who want to attend the event can interact with others (Crown, 2017). This interaction will invite even those fans who were not interested before. Through this interaction, meaningful information about the event can be communicated like the date of the game, which can help the fan remember to come to the game, which increases the attendance of the game (Ramsborg & B Miller, 2015).

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