Reflective Learning Assignment

NATIONWIDE INSURANCE

Student’s name

Institution

Running Head: NATIONWIDE INSURANCE 1

Why did Nationwide need an enterprise-wide data warehouse?

The reason behind the need for business wide information warehouse is because the duplication of energy in collecting information, evaluating the same and creating reports is required. The duplication of effort was required because various enterprises were providing a variety of goods. Information processing space were not alike and hence the extremity in terms of information redundancy, leading to higher costs. In addition, both the acquisitions and mergers solely included to the hardness and expense. Thus, a one, convincing information warehouse would relate effective exercises and offer clean, reliable and comprehensive data. In conclusion, as per the case, all these were facilitated by the usage of customer databases.

How did integrated data drive the business value?

Basing on the reason as to why the integrated information drive business worth, the integrated information concerning clients enhances both marketing campaigns and effective aimed communications which as an outcome results to client satisfaction and retention as well. This results and also contributes to benefits when it comes to sales. In addition, the enhanced financial information improves financial documentations by making it to be faster and extra effective and more instruments for effective risk assessment and making decisions sustainable. Thus, the enhanced business information enables agents to have ways of accessing reports with a short period of time hence leading to increased productivity (Negash & Gray, 2008). Furthermore, there was development of smoother enhanced businesses due to the integration. This was of great help to businesses since they could have improved client priorities and be capable of handling their issues at as soon as possible. Therefore, the integrated information has made the recent market to satisfy the desires of the clients having an aim of achieving their business goals in future and in current time.

What forms of analytics are employed at Nationwide?

The Nationwide focuses mostly on three mains sorts of business evaluations and they include prescriptive, descriptive and predictive. The organization’s information warehouse sustains the descriptive for all operations. For instance, the information explains client behavior, performance financially a policy information. It employs usage of predictive evaluations when it comes to client understanding keeping to determine the sorts of customer association that seem to be essential for clients points in their existence. When it comes to phase of prescriptive evaluations, the financial performance administrations systems occurs in financial information to sustain decision systems (Turban, Sharda & Delen, 2010). Alternatively, many students may decide to refer to evaluations implemented to various domain like marketing evaluations, financial evaluations and also insurance evaluations.

With Integrated data available in an enterprise data warehouse, what other applications could Nationwide potentially develop?

This would be a very essential question that many students will discuss in different perspectives and many will employ usage of the knowledge they have gained like while operating as an intern and additional cases that determines areas of business where evaluation increases value. The other applications that are described in this case include customer understanding. This is very essential since it develops sales when it comes to marketing and improve business communication with customers. As an outcome, this determines the customer’s interaction with the business with results to be essential to the lives of customers. In addition, the chapter also based on customer interaction and making financial reporting. The other sector of focus according to the reading was on coming up with effective decisions when it comes to insuring your business. This also entails things like growth, product pricings, regulatory adherence, recruitment, risk management and also situation of facilities. And thus, all these applications are realistic as per the question.

References

Negash, S., & Gray, P. (2008). Business intelligence. In Handbook on decision support systems 2 (pp. 175-193). Springer, Berlin, Heidelberg.

Turban, E., Sharda, R., & Delen, D. (2010).Decision support and Business Intelligence Systems (required).Google scholar.