Research paper

Running Head: SOCIAL MEDIA IN ENTREPRISE

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SOCIAL MEDIA IN ENTREPRISE

Social media in enterprise

Narahari Krishna Galla

University of the Cumberlands

Abstract

Social media as a platform has a wide range of uses, especially for a business. It can be used to foster communication, collaboration and sharing of content. Many companies that have turned to the use of social media are now able to promote sales of their brands. People do think that the success of social media is primarily determined by the large number of followers, but this is not the case. Having an identification of the right target group is what matters. There should be some set of guidelines to foster the use of social media to avoid incidences of social media misuse.

Introduction

Very many businesses have adopted the use of social media enterprise at a speedy rate. This is through the use of various platforms such as Facebook and Twitter. In the application of social media, it is necessary to come up with social media objectives that are important in measuring the limited time metrics and the measure of progress. To have a deeper understanding of the use of social media enterprise, this study will focus on the three areas where social media act as a benefit, the three areas where social media acts as a hazard, how to make use of social media in a company and the policies that need to be enforced when using social media.

Areas that social media of enterprise is of benefit.

The three areas under focus are communication, collaboration and sharing of content. In terms of communication, social media offers a streamlined form of communication. People and organizations have shifted to the use of social media as a means of communication. Research also shows that there is a slow rate in the use of old forms, such as the use of email due to the adoption of communication via social media. In fostering communication, enterprise social network is essential in that it can reduce clutters in the inbox, aiding the replacement of email threads that are time-consuming which has discussions that are displayed in the network and thus boosting the process of communication.

Collaboration is another aspect brought about by the use of social media. Social, media is all about collaboration. Without collaboration, a company cannot succeed. It is doomed to fail. Collaboration brings about the aspect of sharing ideas (Smallwood, 2018). For instance, it is through the help of social media that a company can post a product and consumers give feedback over the same product. This is a collaborative approach between consumers and the company via social media.

Sharing of content is straightforward. Unlike in the past where companies had to invest a lot in road shows to inform consumers about the existence of the product, it is now easy. This is by shifting to the use of social media. There are various ways in which a company can benefit. Due to the extensive use of social media users, a company can easily share information in regards to a product. It is effortless to do so. It is just creating an account with the name of the company. the advantage of this is the fact it will save on cost, and the content will be viewed by many people.

Three areas where social media is a hazard to a brand.

Social media can act as a hazard to the brand if there is no social media policy. At times, the use of social media brings about complexities, potential disasters and vagaries. For instance, information such as our new brand is ready, but we are not sure of its effectiveness is spread via social media. This will hurt the sales of the product by attracting negative comments from viewers due to reckless sharing of information to the public.

Another social hazard in the social media is creating a social presence, but no one is ready to participate.to aid this, the company should make sure that it has a strategy that which is inclusive of the audience, content and the right channel. It takes time for social media platforms to grow. In thus requires one to prove that the product is the best band by attracting others via other platforms to like a page. This can be time-consuming In that it will take time for people to have an understanding of a particular brand.

Cyber terrorism can act as a hazard to a particular brand. Many social media platforms are prone to attacks through hacking. For instance, this may happen when one posts a positive comment about a product, but later that comment is turned to a negative one, and that my cat as a hazard to the company and the brand as well.

How to use social media for a company.

Building a good reputation

Very many companies have embraced the use of social media as a tool to aid the success of a company. Companies may make use of social media to come up with a credible reputation. Coming up with a good reputation for a company is not that complicated. The main reason behind this is that you do not need a massive following in social media. Rather than connecting to many people, you only need to have a connection with the right people. The important thing is to start by having a translation of the brand via a visual market (Ashley, 2015). This is by creating a logo that matches the persona and branding the social media using graphics to make it more attractive.

Attracting potential clients

Social media can be used in attracting potential clients with accounts such as Facebook and Twitter for instance if the company posts a product, those who have an interest will either like the bran or comment on it. One cannot comment on a post if he or she does not have an interest in it.

Diversification

The diversification of marketing efforts is another importance attributed to the use of social media. As the saying goes, one should not hatch all his or her eggs in one basket. This is what diversification is all about. Not dealing with a single entity. Instead of having a focus on the customer’s demographics, it is essential to have a consideration of the customers that one requires. This information is relevant in that it will inform you of the social networks that one should venture in. Through diversification in the online market, one can expand the business further and attract many people.

I am making time and money count.

Companies equate time to money. If there is a need for efficiently using social media. It is essential to look at the number of times one is logging in into the social media accounts. Social media can drain you. During working hours, social media should only be used for official purposes, such as promoting sales. This is by focusing on Facebook ads, which in turn bring about the aspect of money. Announcements are a source of income (Andreou, 2019).

Policies to enforce when using social media.

To assist In the smooth running of social media, it is necessary to have a guideline to assist in running the business. The policy guideline will have a specification of the people who are authorized to create accounts with social media for an organization, the people who can speak on behalf of the company.

The policy will show a clear distinction between personal use and business use of various platforms. That is by having a specification of the time one is supposed to use it for business purposes and when to use it for personal purposes (Felix, 2017). The guideline does not allow one to share any confidential information to be shared via social media. When publishing content related to the company, there must be a standard disclaimer.

The policy restricts the use of a language that may cause harm or has an aim of defaming or discriminating against another individual. There should be a clear line between the use of a company’s logo and name.

Conclusion

Nearly every business has now turned to the use of social media. There is much potential underlying the use of social media. Social media, as a tool, has revolutionized the mode of advertisement. This is due to the advent of technology. It is effortless to create an account in the recent social media platforms. On just needs to identify the right audience. Social media serves various purposes. It can have an understanding of the potential clients of a particular brand, increase the reputation of a brand and help in the diversification of the products. The status of a brand and help in the diversification of the products.

If not properly utilized, social media can be hazardous; this is due to the increase in hackers all over. Rather than using social media for business purposes, employees might use it for personal gains, but this can be regulated by having a guideline on how these social media platforms should be managed.

References

Smallwood, R. F. (2018). Information Governance for Healthcare Professionals: A Practical Approach. Productivity Press.

Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.

Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126.

Andreou, A., Silva, M., Benevenuto, F., Goga, O., Loiseau, P., & Mislove, A. (2019, February). Measuring the Facebook Advertising Ecosystem.