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Raising Your Voice for Children:
An Advocacy Training

Davida McDonald

Director, State Policy

NAEYC

Why is it important for you to be an advocate for children?

  • You are the experts
  • Your work will be impacted by policymakers’ decisions
  • You are voters and can hold policymakers accountable
  • If you don’t speak up, someone else will speak for you

Advocacy = Persuasion

  • Policymakers are looking for solutions and innovations
  • Advocates can persuade policymakers to make the best decisions and choices

Frederick Douglass - “Power concedes nothing without

demand”

Types of Advocacy

Direct Advocacy

Persuading decision-makers on public policy

Public Engagement

Building awareness and support

Media Engagement

Getting your message out to decision-makers and the public

Effective Advocacy

Intentional

Strategic

Flexible

Organized

Effective Advocacy is Intentional

  • Intentional means knowing what you are seeking to accomplish; identifying long and short term goals

  • An Intentional Advocacy Task

Develop a legislative agenda that has no more than 3 areas, is related to what policymakers are doing, and is decided with others in the community

Effective Advocacy is Strategic

  • Strategic means taking into account social, economic and political climate; being aware of capacity opportunities and challenges

  • Some Strategic Advocacy Tasks

Using data on needs to drive your priorities

Understanding the political, economic and social climate

Choosing partners based on political realities, not personal feelings

Effective Advocacy is Strategic:
Context is Key

  • Political Climate – Do you have political will? Can you build political will? Or are you building awareness for a day in which the climate is more favorable?

  • Economic Climate – What are the competing strains on the budget? If tough times, what are your priorities? In good times, do you want expansion, new initiatives, or both? Have you planned a vision/agenda for better times?

  • Social Climate – Do you have public will? Have you made your issue known with support from an array of potential stakeholders?

Effective Advocacy is Flexible

Being Flexible means that you can adjust plans, tools, partners, and tactics as needed

Effective Advocacy is Organized

  • Being Organized means having a plan of action

  • Three parts of your plan of action:

Getting Connected

Getting Informed

Getting Involved

First Step – Get Connected

  • No advocate is an island

  • If you are not already involved with your state or local AEYC affiliate, get connected

First Step – Get Connected

Find out who your state and local AEYC public policy chairs are

Be sure to sign up to receive newsletters and email action alerts from your AEYC chapter

First Step – Get Connected

Different Coalition Roles

  • Leader – provide vision and keep advocacy effort on track
  • Advisor – share expertise with other advocates and policy makers
  • Researcher – collect data and synthesize reports
  • Contributor – participate in activities, make calls, stuff letters, join a rally
  • Friend – not able to participate often, but can be counted on to reply to alerts

First Step – Get Connected

Checklist for Joining Coalitions

Ensure participation reflects your priorities, needs and concerns

Know what your role in the coalition will be: lead, partner in message and strategy decisions, information dissemination

Consider the resource allocation: is every coalition equal in the amount of time, staffing, and materials development?

Designate a representative at the coalitions so that your issue has a visible, recognizable presence and voice

Second Step – Get Information

  • Learn About the ECE Issues Your State and Local AEYC are Working on

  • Learn About the Legislative Process

Second Step – Get Information

Learn About Your Policymakers

Congressional Delegation

State Legislature and Governor

State Agencies Dealing with ECE

Local School Boards

Second Step – Get Information

Ask Questions:

  • What are the top three ECE issues in your state?
  • How does a bill become a law?
  • How does the budget get made?
  • Who are the chairs of the critical committees?
  • Who are your issue’s champions? Who are the opponents? Who are the legislators who are “persuadables”?

Third Step – Get Involved

Use advocacy and action alerts to tell you:

When to act

Type of action

What message to use

Remember – you are the expert

Have information to personalize your message

Third Step – Get Involved

Different Levels of Involvement

  • Public Hearing Testimony

  • Lobby Visits to your policymakers in DC, at the State House and in home districts

  • Rallies

  • Policy change is incremental

  • Achieving a short term goal is just as important as reaching the ultimate goal

  • Celebrate your successes – no matter how small

Things to Remember