Th Finacial

This is the compilation of Data, Notes, and Information that have been put together to create a Business Plan, along with Pro-forma Financial Statements, for a start-up company in the non-alcoholic beverage industry.

The goal of my business plan is twofold:

1. To help identify and outline all the issues I will need to address in starting this company.

2. To present to funders to help raise money to finance this company.

NAB Background:

Melinda Cates has been selling her NAB at County Fairs for the past 7 years for $2 a bottle. She sells an average of 10 Cardboard cartons each weekend a County Fair is open. From her calculations, it takes $.56 to make a bottle of NAB when she calculates all the NAB ingredients and the cost of the bottle and cap. Her rich uncle, Bill, just died and left her a small monetary inheritance. However, since he so enjoyed her homemade NAB, he also left her equipment to start a small NAB business. Additionally, her uncle left her a facility that will allow growth to start the business. It has the potential for expansion in order to meet larger sales goals for the future.

Melinda and I have been close, trusted friends for years. She knew I attended Strayer University and earned my MBA; so I agreed to assist her get the business up and running. I have agreed to put together a NAB Business Plan, and I have agreed to be the CEO/President of the company for at least the next five years.

NAB Today: Parameters for New Company

Here are the parameters in which I must work.

 The business is a start-up: We are not yet in operation. We already have a “recipe” for a beverage, but we are not yet making sales at any significant level.

 Product: the only barrier is that it must be a non-alcoholic beverage (NAB). It is up to me to decide upon what type of non-alcoholic beverage I intend to make and market. It can be sold in individual sizes or wholesale.

 Market size. I will start marketing and selling the NAB in my geographical area within a 100-mile radius from my home address.

 Business size. I can grow the NAB business to any size in excess of one million dollars in revenue by year two. In other words, this cannot be intended to be a one- or two-person micro-business.

 I intend to raise money. I will be looking for funding, and I have already started with friends and family money. However, at some point, I will need funds from outside investors, either angels or venture capitalists, depending on how much I project, I need to raise or receive from a group of individual investors on Kickstarter.

 I intend to have employees and develop my own organizational hierarchy.

 I do not need to raise money for my personal financial support for the first six months. In other words, I do not need to draw a salary for myself for the first six months of projections. Annual salary will be $55,002 1st year; adjusted to $110,004 2nd year; finally adjusted to $165,008 for all remaining years in position.

The NAB Financial Worksheets will need to have the value of this equipment and inventory included.Some of the items we currently own:

Owned Equipment:

Two (2) NAB MixerBeverage Filling Machines (mixes up to 200 gallons each) – $28,500 each (value in current $)

The Mixer Beverage Filling machine is a rinsing, filling, and capping (3-in-1) Monobloc machine, imported from Italy. Because it is equippedwith constant temperature controlling system, it can be applied to fill hot or cold fruit juice, tea and other beverageinto 16 oz.bottles. It is suitable for normaltemperature filling or hot filling 16 oz. bottles. It is one of the most advancedfilling machine at present.

Two (2) Accutek AccuSnap Capper Bottling machines (for capping bottles) - $9,600 each (value in current $) See Auto AccuSnap Capper, below.

Four (4) Vehicles (used panel vans) – $10,000 each (value in current $)

Three (3) Computers (Apple Macintosh) - $1,200 each (value in current $)

Graphic Software -$750 (value in current $)

Leased Equipment:

Labeling machinery - $450/month (in current $)

Printers - $550/month(in current $)

Current Inventory:

Labels, 24,000 - $840 (value in current $)

Metal caps, 24,000 -$300 (value in current $)

Cardboard Cartons (holds 48 bottles), 500 -$500 (value in current $)

NAB-ingredients, enough to make 24,000 bottles - $600 (value in current $)

NOTES on EQUIPMEENT

Accutek AccuSnap Capper - are continuous motion machines that replace the tedious work of manually pressing and/or placing snap caps. AccutekAccuSnap Cappers prevent costly spills by removing human error from this process. This machine can also help prevent repetitious motioninjuries and strains to your workforce that can result when manually placing snap caps. Accutek AccuSnap Cappers systems are available in three different styles, Belt, Roller, and Plunger in order to offer solutions to a variety of snap cap types. Milk jugs, dropperinserts, lip balm caps, over caps, “top hat” seals, twist cap with ratcheted rip seal, bar top caps, and a variety of other cap applications are all within the capabilities of AccutekAccuSnap Capper. Each machine is designed to accommodate a wide variety of container types. A variety of gripper belt optionsisavailable to stabilizedifferent types of containers.

The Accutek AccuSnap Capper featuresan Accutek centrifugalbowl or cap elevatororientated arm. With anautomated delivery device, the AccutekAccuSnap Capper can reach speeds up to 120 CPM.

SnapCap007

Dimensions -

Height: 94” (238 cm)

Width: 24” (61 cm)

Length: 32” (91.4 cm)

Weight -

800 lbs. (363 kg)

Speed -

Up to 120 CPM

Cap Size -

Min: 10mm / Max: 660mm

Electrical -

110VAC 20 Amp (220 available)

Air Requirements -

120 PSI @ 2 CFM

Personnel Requirements and Family Financial Investment

Personnel

Current Personnel:

Myself( Student Name Here ): Fulltime CEO/President; no salary for the first six months

Stephen Job: Part Time (20 hrs/week) Computer Expert/Assistant: $15/hr

Melinda Cates: NAB Creator & Master Mixer (owns the patent on the NAB): has $40,000 inheritance

(Volunteer) Ian Glass: Retired PepsiCo plant production line foreman. Ian recently retired with 35 years of loyal PepsiCo service in every position from janitor to production line foreman, and he and his wife moved into your neighborhood. He is tickled that you have asked him to help develop a plan to get the NAB Company’s production line going. He said he could help organize and sit on the planning committee as a non-paid member until the NAB Company can hire its own Production Line Foreman. He hinted that he retired from PepsiCo with an annual salary of $55,000, but he says that is just the starting salary that large companies pay their foremen who are in an apprenticeship program. He does not think the NAB Company will have to pay top dollar for someone who has the willingness to join the NAB Company as a start up!

(Paid Consultant) Mary Cates, JD: Melinda’s sister who was a senior executive with the Federal Trade Commission from 2007-2018. She left the FTC after a significant 30 year career with the federal government in which she lead the research and support of numerous federal court findings against companies that violated consumer deception and unfair practices laws. She would enjoy serving on the initial company-planning group to make sure her sister’s recipe is successfully shared within the state!

Future Personnel:

Production Line Foreman (Note: in order to meet goals of creating a $1 M revenue company by year two; you will need more than one shift of employees.)

Projection Line Workforce - (see note above)

Maintenance Workforce (see note above)

Business Expenses:

- Marketing

- Paid services (professional in nature)

- Telephone/fax

- Business Insurance

- Office Supplies

- Mailings and postage

- Printing services

- Inventory purchases