Week 7 Discussion Due 11/16/18 Friday 9pm EST - Zeek the Geek ONLY

profileamybeth1976
NABBusinessPlanPureDrinks.docx

Running Head: BUSINESS PLAN 1

Title: NAB Company Business Plan

Student’s Name:

Professor’s Name:

Date:

NAB Company Business Plan

The Company’s Name

The name of non-alcoholic beverage company is Pure Drinks Company. The chosen name has its uniqueness and sends a clear and attractive picture to the customers. There is a great power in a name of any company and for Pure Drinks Company is not different. when a customer comes across this name, the first thing that comes into his her mind is the great potential and capacity of the company to produce drinks that are of great quality, affordable and customer-satisfying. Countless researches have proven that one of the fundamental factors for the success of any business is the name the company has. Having a precise, memorable and appealing name puts a company at a higher level than its competitors.

The Business and the Product

Pure Drinks Company is a non-alcoholic beverage producing company that will major in the production of various brands that will be marketed to its various customers. It will entail production and marketing of small, medium and large quantity drinks. Though there is a stiff competition in the already existing market, the company will prioritize and center its services on the customers’ preferences, product's affordability, uniqueness, and maximum hygiene. The company's management will uphold the high degree of professionalism, hard work, and teamwork. On the other hand, the company’s workforce will be of its own kind. By integrating all these factors, the success of the business will be realized. The products which will be the soft drinks will come in different tastes, quantities, and brands. This is to ensure that each and every customer’s preference is met and their expectations are also met.

Mission Statement

Pure Drinks Company’s mission statement will be, ‘To inspire happier, more refreshed and healthier individuals by offering fantastic, affordable and real drinks to all.’

The mission statement is vivid and well guiding to the company and promising to the customers. The company its customers’ happiness in the first priority. When customers take well-manufactured drinks, the first thing that is triggered in them is the feel-good hormones. Moreover, happiness goes hand in hand with the affordability of the product. A product that caters to every customers' economic strengths gets great acceptance in the market and the company is enabled to main a long-term relationship with customers.

The production of the brands will uphold the very immense level of quality and hygiene that will give an end product that is healthier. Besides, the raw material to be used will be natural with the very low level of chemicals and this will give the product the taste and quality that is universally recommended.

References

British Columbia. (2001). Business plan. Victoria, B.C.: Land Reserve Commission.

Griffin, M. P. (2015). How to write a business plan: A step-by-step guide to creating a plan that gets results. New York: American Management Association.

Lasher, W. (2005). The perfect business plan made simple. New York: Broadway Books.