Please I need this tomorrow at 8am

Student Name: Richardson Joseph

Date: March 2, 2018,

Company Name: Entertainment and Sports Programming Network (ESPN)

Parent Company Name: The Walt Disney Company

Parent company structure:

The Walt Disney Company, popularly referred to as Disney refers to an American conglomerate and multinational media house founded in 1923 October by two brothers, Roy O. Disney and Walt Disney. The two were called referred to as the Disney Brothers Cartoon Studio and have been the leader of animation industry in America with their diversified business focusing in theme parks, television, and film production (The Walt Disney Company, 2018). Presently, the chairman and CEO is Bob Iger and its operations are spread across the globe. The firm employees approximately 195, 000 employees (The Walt Disney Company Reports Fourth Quarter And Full Year Earnings For Fiscal 2017, 2017).

According to The Walt Disney Company Reports Fourth Quarter And Full Year Earnings For Fiscal 2017 (2017), the firm reported the following financial results in the financial year ending September 30th 2017:

· Revenues: $55,137 Millions

· Net Income: $8,980 Million

· Diluted Earnings per share attributable to Disney: $5.69

· Basic Earnings per share attributable to Disney: $5.73

· Dividends declared per share: $1.56

· Total Equity: $45, 004 ((The Walt Disney Company Reports Fourth Quarter And Full Year Earnings For Fiscal 2017, 2017)

· Total liabilities and equity: $95, 789

· Debt to equity ratio: 0.68 (Stock Analysis on Net, 2018).

· Debt to equity ratio: 0.38 (Stock Analysis on Net, 2018).

· Stock performance: both the debt to equity and the debt to equity performance deteriorated in 2017 and that can be attributed to the economic uncertainty following the election of President Donald Trump, and Brexit, among many other internal and external economic factors.

The Entertainment and Sports Programming Network (ESPN) was is Disney’s subsidiary, but also partially owned by Hearst Communication with the former owning 80% while the latter owns 20%. Bill Rasmussen and his brother, Scot, along with Ed Egan founded ESPN in 1979 with its headquarters located in Connecticut, at Bristol. The present acting chairman is George Bodenheim

Business Lines

· Service A: Around the Horn

This is roundtable television discussion program that has been aired since 2002 with the current moderator being Toney Reali. The program has a unique format comprising of rounds.

· Service B: Baseball Tonight

Is a program that has been aired since 1990 and mainly focuses on Major League baseball and has a radio program which they share a similar name. it is currently hosted by Buster Olney; however, there are frequent appearances by Jerry Crasnik, Tim Kurkjian, and Jayson Stark, among others.

· Service C: College Game Day

This is a program that covers the college basketball that has been aired since 2005the shows exclusive host has been Rece Davis since 2006.

Target market:

· Around the Horn

· Geographic: worldwide

· Demographic: everyone

· Psychographic: everyone interested in sports

· Benefits to the audience: entertainment and news

· Consumer rating: high

· Baseball Tonight

· Geographic: worldwide

· Demographic: all ages and gender

· Psychographic: everyone interested in baseball

· Benefits to the audience: entertainment and news

· Consumer rating: high

· College Game Day

· Geographic: worldwide

· Demographic: both gender and all ages

· Psychographic: those interested in basket ball

· Benefits to the audience: entertainment and news

· Consumer rating: high

Competition

· CBS

This is a successful broadcast network that owns numerous production and distribution operations such as the CBS Sports, CBS radio and CBS records (Lessmnann, 2016).

· Direct TV

This is a satellite TV service with the highest TV subscriptions and mainly specializes in broadcasting of sporting events in what is called the out-of market sport events (Lessmnann, 2016).

· Dish Network

The Dish Network is an Internet and satellite television provider and has recently invested in video-streaming service Sling TV. It offers services to other entertainment firms such as ESPN, and AMC, among others (Lessmnann, 2016).

Summary

Although ESPN faces stiff competition from other entertainment channels, it is programs are highly rate and reach a vast population across the globe. The success of the firm is founded on the parent company, Disney, being a global brand name with a good reputation. More so, the firm has remained innovative and responds appropriately to client needs. The future of ESPN is bright and is mainly dependent on its ability to embrace the latest technology in the entertainment industry.

References

Lessmnann, M. (2016). The World's Top 10 Entertainment Companies (CMCSA, CBS). Retrieved 12 January 2018,https://www.investopedia.com/articles/investing/020316/worlds-top-10-entertainment-companies-cmcsa-cbs.asp.

Stock Analysis on Net. (2018). Walt Disney Co. (DIS). Retrieved 12 January 2017, from https://www.stock-analysis-on.net/NYSE/Company/Walt-Disney-Co/Ratios/Long-term-Debt-and-Solvency.

The Walt Disney Company Reports Fourth Quarter and Full Year Earnings For Fiscal 2017. (2017). Retrieved 12 January 2018, from https://ditm-twdc-us.storage.googleapis.com/q4-fy17-earnings.pdf.

The Walt Disney Company. (2018). About The Walt Disney Company. Retrieved 12 January 2018, from https://thewaltdisneycompany.com/about/.