#MyWordsChangeLives Project Outline

PART 1: PERSONAL REFLECTION

TOPIC: What is one problem, issue, or need in the world, or in your own community, that you care a lot about?

PERSONAL CONNECTION: Why is this particular issue important to you? Is there something in your life experience or academic studies that relates?

ROOT CAUSE HYPOTHESIS: What do you think are some of the root causes of this issue? Explain.

AUDIENCE HYPOTHESIS: Based on the causes you have identified, who would be a good audience for you to try to make a change on this issue? Why?

RESEARCH QUESTIONS: The next step is research, What are 3 questions related to your issue that you want to answer during your research? Think of information that might help you better understand the issue in order to address or solve it.

PART 2: RESEARCH SUMMARY

SOURCE #1: Include APA-formatted citation here, including link if applicable:

How can you tell that this is a reliable source?

In this column, make a list of the most important facts or statistics you learned from this source:

In this column, explain in your own words why the facts you included to the left are important:

What was the most important thing you learned from this source? Why?

SOURCE #2: Include APA-formatted citation here, including link if applicable:

How can you tell that this is a reliable source?

In this column, make a list of the most important facts or statistics you learned from this source:

In this column, explain in your own words why the facts you included to the left are important:

What was the most important thing you learned from this source? Why?

SOURCE #3: Include APA-formatted citation here, including link if applicable:

How can you tell that this is a reliable source?

In this column, make a list of the most important facts or statistics you learned from this source:

In this column, explain in your own words why the facts you included to the left are important:

What was the most important thing you learned from this source? Why?

PART 3: PROJECT PLANNING OUTLINE

CREATE YOUR OWN TEXT-BASED CAMPAIGN!

Start outlining the components of your final project here.

You will explain each choice in greater detail and polished prose for your final project.

Headline: What is the “headline” of your campaign? What phrase or hashtag will you use? Why those words?

Message: What is the subtext of the campaign? In other words, what messages are you communicating by the headline?

Audience: With whom is your campaign designed to communicate? Why?

Approach: What exactly will you do in this campaign? Will you focus on social media, or public space? Will you use videos, photos, music, or other media? Will you use Facebook, Twitter, or YouTube? Maybe you want to go out into the world and plan a concrete physical campaign similar to “You Are Beautiful” or “Before I Die.” If you would be implementing your campaign in public space, describe where you would situate it, and why.

Theme of Civic Engagement: In which area of civic engagement does this campaign best fit: Associating, Serving, Giving, or Leading? Why?

Materials and Cost: The grant is for $1000. How would you use that? What materials and resources will you need for your campaign? This may include physical materials and/or costs of labor. Use the internet to identify sources for your materials and supplies, and to approximate costs. Include citations for any informational resources you use.