SMART CAPSTONE Final Report
voyage
MyProjectCharter-Digitalicsinnovation.xlsxSheet1 (2)
| PROJECT CHARTER | ||||
| PROJECT NAME | DATE | AREA OF FOCUS | ||
| Empowerment of tradeshow badge scanner software toward the CRM | 10/25/21 | Market Empowerment digital application | ||
| Problem Statement | SCOPE | |||
| 1. What types of survey methods are suitable for the app 2. How to measure customer's buying habbit for each industry 3. What could be the best way to implement the survey/questionaire into the app and collect the data 4. How the App User (client) could utilize the data | IN SCOPE | OUT OF SCOPE | ||
| key driver analysis (KDA) | regression analysis and predication | |||
| Make the research for survey company/methods | Implement the survey process for the app | |||
| Make the research and create the survey template for 10 industries by figure out the best way to measure | Create survey templates for all the industries | |||
| Generate the plan for collecting the data of customer's buying behavior | Implement the plan to the app | |||
| KEY DELIVERABLES | ||||
| BUSINESS CASE | ||||
| Studying Customer's Buying Behavior for the App User (Clients) Survey implementation to the app Data delivery through the portal | ||||
| MEASURABLE TARGET/GOAL | TIMELINE | |||
| ACTIONS/MILESTONES | TARGET DATE/STATUS | |||
| Understand the project and clients' needs | ||||
| Make the research about the tradeshows and industries | ||||
| Make the research about the survey company and methods | ||||
| Make the research about the 10 industries | ||||
| Understand the customer's buying habbits for the 10 industries | ||||
| Prepare the survey/questionare ideas for the 10 industries | ||||
| Key Drive Analysis | ||||
| Conclude the analysis result and finish up the solid plan for collecting the data of customer's buying behavior | ||||
| TEAM MEMBERS | ||||
| NAME | FUNCTION | |||
| Me | B2B key makret Dirver analysis | |||
| Rest of my team | Target market evaluations | |||
| Market Gap analysis | ||||
| Concept Testing | ||||
| database structure for tradeshow | ||||
| marketing research analysis through Facebook | ||||
| FINANCIALS | ||||
| BUSINESS IMPACT | INVESTMENT | |||
| TBD | ||||
| Mentor | ||||
| ASSUMPTIONS/CONSTRAINTS | RISK PLANNING | |||
| TBD | ||||
8 Weeks Planning
| Week 1 | Understand the project and clients' needs |
| Week 2 | Make the research about the tradeshows and industries |
| Week 3 | Make the research about the survey company and methods |
| Week 4 | Make the research about the 10 industries |
| Week 5 | Understand the customer's buying habbits for the 10 industries and figure out how to measure it |
| Week 6 | Prepare the survey/questionare ideas for the 10 industries |
| Week 7 | Key Drive Analysis |
| Week 8 | Conclude the analysis result and finish up the solid plan for collecting and utilize the data of customer's buying behavior |
Sheet1
| PROJECT CHARTER | ||||
| PROJECT NAME | DATE | AREA OF FOCUS | ||
| E-niche commerce product selection database | 9/13/19 | E-niche commerce for Baby product selection database | ||
| BUSINESS CASE | SCOPE | |||
| Product Research Team is critically important in deciding the product e-niche that the organization wants to do business in. This project will implement the Product Research Team that will (1) research on tools like Junglescout and Helium10 (2) scavenge for good products on forums like Facebook Communities & Amazon, and (3) decide on the best possible descriptions and pricing for the products | IN SCOPE | IN SCOPE | OUT OF SCOPE | |
| Baby Pillows | Baby Books | Baby Food Products | ||
| Baby Travel Products | Baby Wipes | |||
| Camping Products | ||||
| KEY DELIVERABLES | ||||
| Proposed Organization Chart | Training & Orientation Module | |||
| Approved Organization Chart | Finalized JD & Task List | |||
| Approved Budget | prototype data pase | |||
| Team on Board | ||||
| Standard Operating Procedures | ||||
| MEASURABLE TARGET/GOAL | TIMELINE | |||
| Finalize Logo | 9/25/19 | ACTIONS/MILESTONES | TARGET DATE/STATUS | |
| Bring HR on board | 9/27/19 | Develop Org Chart & Hierarchy Level | 9/20/19 | |
| Develop Descriptions | 9/29/19 | Budget & Team Approval Meeting | 9/22/19 | |
| Bring a Consultancy on Board | 9/30/19 | Job Posting Setup Internally & On Job Portals | 9/25/19 | |
| Interview Process for Amazon Specialist | 9/26/2019-10/15/2019 | |||
| Amazon Specialist Hired | 10/17/19 | |||
| Other Positions Filled | 10/20/19 | |||
| Orientation | 10/22/19 | |||
| TEAM MEMBERS | Team Members Join The Floor | 10/25/19 | ||
| NAME | FUNCTION | |||
| Aaditya Shah | Marketing | |||
| Ishita Kotak | R&D | |||
| Rohit Sadh | Human Resources | FINANCIALS | ||
| Solomon John | Import/Export | BUSINESS IMPACT | INVESTMENT | |
| Prastin Paul | Packaging | Ensure smooth and easy penetration into the baby segment market on Amazon & ensuring profit margin of 30% on monthly basis | Rolling Expense: $100k | |
| ASSUMPTIONS/CONSTRAINTS | RISK PLANNING | |||
| Team must be on board by 10/25/2019 and fully functional | This project requires an individual with in-depth experience of selling on Amazon. The project requires an individual with minimum 8 years of work experience and hence bringing such an individual on board would be critical - reseaech more risk involve ????? | |||
| $100k rolling capital | ||||
