Strategy Development Project-GAP

Strategy Development Project Guidelines

Guidelines for the Strategy Development Project

Your assignment is to discover the major issues or problems facing a firm which your group will be assigned to and develop a strategy to overcome the problems. The following must be included in your paper and presentation:

Components

· Cover Page

· Table of Contents (with page numbers)

· I. Executive Summary* (Around, but NOT shorter than, 1 page)

· II. Brief Company Info (This is my part)

· Products/Services

· Business model

· Key financials

· III. Industry Analysis

· Industry structure

· Industry trends

· Strategic group analysis

· Major direct competitors

· IV. SWOT Analysis

· Including core competencies

· V. Major Problems & Recommendations

· Including detailed implementation plans

· References

*Executive Summary

= Summarizes a longer report or proposal in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. It is intended as an aid to decision-making by managers and has been described as the most important part of a business plan.

Evaluation criteria

· Depth of analysis

· Thoroughness of analysis

· Organization

· Consistency

· Accuracy

· Relevance of the materials

· Clear & effective communication

· Critical perspective

· Quality of recommendations

· Creative & Interesting

Requirements

· Presentation (20 minutes) + Group paper

· The paper must be around 20 pages in length (single-spaced; 12-point font size; including figures, tables, etc., but NOT including references).

***********Requirement:

This is a group project, I only need to write a part:

· II. Brief Company Info (This is my part)

· Products/Services

· Business model

· Key financials

single-space, 12-point font size, 4-5 pages, you can add figures, tables, etc., but NOT including references.