Discussion Feedback

My marketing product is rehabilitation services for nicotine addicts. My main aim of marketing this product is to create awareness and help nicotine addicts since they are one of the most struggling drug addicts. So many people are addicted to cigarette smoking, and what is more, the habit is difficult to quit (Jamal et al., 2018). Therefore, through my product, I aim to help nicotine addicts quit truth because most of them do not smoke out of pleasure. Research has shown that there is so much relief for smokers who have been able to quit and get over the withdrawal symptoms.

The rationale for my product is that it will help nicotine addicts to quit their behavior. According to statistics, 71% of the people who smoke say that they regret doing so. 21% of smokers do not know what they feel about their smoking habits, and only 8% of the people who smoke do not have any regrets about their behavior. This service is, therefore, important because many people need help to quit smoking. Smokers usually are at greater risk of developing diabetes and heart diseases. A person who quits smoking before 40 has a 90% reduction in dying chances (Wellman et al., 2018). This means that my service will help to increase the life expectancy of smokers.

My marketing plan will involve analysis of the market potential of the customers' service and research, which in this case are cigarette smokers. I will then set the product's goals, and these will involve getting smokers to quit smoking. I will choose a strategy to communicate my services to the people (Chernev, 2020). Since many people have adopted social media in the recent past, I will use it to create awareness of my services. I will use television and radio commercials also to advertise my services. These will make my clients aware of the services I am offering and help me introduce the service to the people. People with this problem will know where to seek help.

References

Chernev, A. (2020). The marketing plan handbook. Cerebellum Press. Retrieved from https://books.google.com/books?hl=en&lr=&id=rY3mDwAAQBAJ&oi=fnd&pg=PT5&dq=marketing+plan&ots=8BMzrrHz_d&sig=Ws7b9-RYfRTQ_IF-dG5lVDWKIHY

Jamal, A., Phillips, E., Gentzke, A. S., Homa, D. M., Babb, S. D., King, B. A., & Neff, L. J. (2018). Current cigarette smoking among adults—United States, 2016. Morbidity and Mortality Weekly Report, 67(2), 53. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/pmc5772802/

Wellman, R. J., O’Loughlin, E. K., Dugas, E. N., Montreuil, A., Dutczak, H., & O’Loughlin, J. (2018). Reasons for quitting smoking in young adult cigarette smokers. Addictive Behaviors, 77, 28-33. Retrieved from https://www.sciencedirect.com/science/article/pii/S0306460317303544