Consumer behavior multiple choice

Student ID: 22144192

Exam: 080548RR - Social and Cultural Influences on Behavior

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Questions 1 to 20: Select the best answer to each question. Note that a question and its answers may be split across a page break, so be sure that you have seen the entire question and all the answers before choosing an answer.

1. The _______ of the personal influence process advocates that influence passes from higher-status influencers, public figures, and celebrities to the general public. A. trickle-down model

B. trickle-up concept

C. two-step model

D. trickle-across model

2. A/An _______ group is usually a small and intimate group whose members come together on a regular basis, exhibit spontaneous interpersonal behavior, communicate face-to-face, and maintain commitment of self and concern for others in the group. A. primary

B. secondary

C. formal

D. informal

3. The study of culture by unobtrusive observation is known as A. direct questioning.

B. ethnography.

C. content analysis.

D. entomology.

4. In terms of dollars spent by children on various products and services, the first major category of children's expenditures is on which of the following? A. Foods and beverages

B. Electronic items and toys

C. Clothing

D. Music

5. Brian, due to a number of personal problems, started to drink heavily and eventually became an alcoholic. Fortunately, counselors were able to help him recover from his addiction. Since then, Brian vowed never to drink again. He now admits that he feels so sorry for anyone whom he observes drinking. For Brian, alcohol abusers constitute a/an _______ reference group. A. disclaimant

B. emergent

C. secondary

D. primary

6. In terms of dollars spent by children on various products and services, the second major category of children's expenditures is on which of the following? A. Foods and beverages

B. Electronic items and toys

C. Personal care products

D. Music

E. Clothing

7. The _______ constitute(s) the first group of consumers to adopt a new product. A. laggards

B. innovators

C. early majority

D. early adopters

8. Due to the loss of his part-time job, Brent, who is 23 years old, returned to live with his parents in the family home. In this case, Brent can be described as a A. boomerang child.

B. smart sibling.

C. prodigal son.

D. candidate for unemployment benefits.

9. The delay between the time when technological innovations are made available and the time when the public accepts and makes use of them, or rejects and limits their use, is known as _______ lag. A. cultural

B. time

C. diffusion

D. usage

10. It's easier to move to a different social class in _______ than it is in any other country of the world. A. Japan

B. England

C. Canada

D. the United States

11. According to the text, the rapid pace of diffusion for smart phones in many areas of the world, including Sub-Saharan Africa, is due to A. open social systems.

B. phone donations by American cell phone companies.

C. the World Bank's efforts to expand technology worldwide.

D. a USA program for developing countries.

12. Promotional appeals targeting the early majority often employ _______ appeals. A. factual

B. humorous

C. conformity

D. expert

13. Which of the following traits tend to characterize the members of the Boomers II cohort? A. Show little concern for the environment or ecologically friendly products

B. Display a Puritanical view of sex

C. Lack faith in the political system

D. Refuse to go into debt to acquire material possessions

14. The _______ of the personal influence process explains situations in which a product or style originating in the lower socioeconomic strata eventually gains acceptance and popularity among the elite and celebrities, who find the novelty appealing. A. trickle-up concept

B. multi-step model

C. two-step model

D. trickle-down model

15. The _______ method of measuring social class applies relevant demographic and socioeconomic criteria to assess individuals' class membership standing. A. sociometric

B. subjective

C. reputational

D. objective

16. Which of the following statements about the African-American population is true? A. It spends more on basic food ingredients and beverages than the general population.

B. It's growing at a faster pace than its Hispanic counterpart.

C. It can accurately be described as mostly poor.

D. It's older than the general population.

17. Members of the family whose beliefs or opinions affect product or purchase decisions are known as A. users.

B. gatekeepers.

C. influencers.

D. buyers.

18. Colleen is a member of the generation that created a new meaning for the youth culture, popularizing blue jeans, rock music, and sexual permissiveness. The Beatles and Elvis Presley are among their favorite

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entertainers. Colleen fits the profile of the _______ cohort. A. Boomers II

B. Generation Y

C. Generation X

D. Boomers I

19. Hispanic Americans account for approximately _______ percent of the US population. A. 7

B. 12

C. 22

D. 17

20. Online networks that are more open, with many ties and loose social connections, are more likely than smaller, tighter networks to A. suffer from confirmation bias.

B. introduce new ideas to members.

C. have less diverse members.

D. raise privacy concerns.